Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Tastea performance in the United States and how they change over time
See what factors influence Tastea performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tastea' competitors in the United States
An analysis of Tastea' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tastea is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Tastea's market performance is at the 98th percentile, indicating a leading position. This means Tastea captures more customer foot traffic than 98% of brands in the Cafe & Restaurants industry. Performance peers include Rickshaw Thai Street Food, Ole's Guacamoles, Living Room, Sesuit Harbor Cafe, Pack's Tavern, and J.R. Cash's Grill and Bar.
Customer satisfaction is crucial for brand loyalty and growth, reflecting the quality of service and products as perceived by the customer base.
Tastea's overall customer satisfaction is 78%, a decrease of 11 percentage points year-over-year. Satisfaction varies by state: Oklahoma leads at 92%, followed by California at 78%, and Arizona at 64%. The trend over June-August 2025 shows fluctuation in CSAT scores, peaking in July.
The number of outlets reflects brand reach and expansion, indicating market presence and accessibility to customers.
Tastea has 31 outlets in the United States. California has the most (28), followed by Arizona (2) and Oklahoma (1). Most of the stores are in California. The number of outlets per state indicates where the brand has a strong presence.
Understanding key competitors and cross-visitation patterns helps inform competitive strategies and identify opportunities to capture market share.
Tastea's top competitors based on customer cross-visitation are In-N-Out Burger and Starbucks (both at 13%), followed by McDonald's (12%), Chick-fil-A (7%), and Jack in the Box (6%). These brands are frequently visited by Tastea customers.
Traffic workload by hour indicates peak operational times, informing staffing decisions and resource allocation for optimal customer service.
Tastea experiences peak traffic workload between 11 AM and 10 PM, with the highest workload occurring between 5 PM and 7 PM. Traffic is minimal from midnight to 9 AM. Optimal staffing is needed during peak hours.
Analyzing consumer segments helps tailor marketing efforts, ensuring messaging resonates with key demographics and maximizes engagement.
Tastea's consumer base is primarily women, with an affinity index of 99, while men have an affinity index of 101. The brand appeals strongly to Gen Y (affinity index of 112), with lower affinity from Gen X (97) and Gen Z (94). Gen Y segment demonstrates higher interest.