Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Taste of Philly performance in the United States and how they change over time
See what factors influence Taste of Philly performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taste of Philly' competitors in the United States
An analysis of Taste of Philly' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Taste of Philly is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference within the industry.
Taste of Philly's Market Performance is at the 99th percentile, indicating a leading market position. This means it outperforms 99% of its competitors. Peers in the same percentile range include Maple Ridge Grocer, Sweet Orange Pancake House & Cafe, Moby Dick House of Kabob, Son & Garden, TaD's Louisiana Cooking, and La Trattoria Ocean Drive, signifying strong competitive alignment.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, influencing loyalty and repeat business for Taste of Philly.
Taste of Philly's overall customer satisfaction is 74%, a decrease of 5.8 percentage points year-over-year. In Colorado, CSAT is also 74%, decreasing by 4.9 percentage points. This indicates a need to address factors impacting customer happiness to improve brand perception and loyalty. CSAT data indicates there is a room for improvement.
Average check reveals how much customers spend per visit, impacting overall revenue and profitability for Taste of Philly.
Taste of Philly's overall average check is $18.60, an increase of 9.5% year-over-year, indicating customers are spending more per transaction. In Colorado, the average check is $18.80 with 0% growth. This showcases positive revenue trends, but location specific average check should be monitored to identify potential factors influencing it.
The number of outlets shows brand's reach and presence. It's critical for understanding market coverage and growth potential.
Taste of Philly has 20 outlets in Colorado, 1 in Arizona, 1 in North Dakota, and 1 in Georgia, indicating a concentrated presence in Colorado with limited expansion elsewhere. This data provides insights into the current distribution strategy and identifies regions with potential for further expansion.
Identifying key competitors helps understand the competitive landscape, enabling Taste of Philly to refine strategies and differentiate itself effectively.
Taste of Philly's top competitors based on customer cross-visitation are McDonald's (8.96%), Wendy's (6.13%), Taco Bell (5.66%), Dairy Queen (5.19%), and Burger King (4.72%). These values highlight brands frequently visited by Taste of Philly's customers, showing where they are going instead of Taste of Philly.
Traffic workload by hour shows peak times and helps optimize staffing, inventory, and marketing for Taste of Philly.
Taste of Philly experiences peak traffic between 12 PM and 6 PM, with the highest workload around 12 PM - 1 PM. There's very low traffic before 10 AM and after 9 PM. These peaks and valleys indicate staffing and resource planning needs. Peak hours suggest that the company should focus marketing efforts during those times.
Understanding consumer segments allows for targeted marketing, personalized experiences, and better product alignment with Taste of Philly's customer base.
Taste of Philly shows a high affinity with women (76%) and men (122%). The high index for men suggests they are strongly overrepresented in Taste of Philly's customer base. Among generations, there's a high affinity with Gen X (127%), while Gen Y (90%) and Gen Z (95%) show a lower affinity, meaning they are underrepresented. These affinities are not interpreted as percentage of users.