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Managing Partner, Global Business Development
See what factors influence Taqueria performance in the Mexico and how they change over time
See what factors influence Taqueria performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taqueria' competitors in the Mexico
An analysis of Taqueria' competitors in the Mexico
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Taqueria is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Taqueria holds a leading market position in Mexico's Cafe & Restaurants industry with a performance percentile of 99. This signifies a substantial market share and strong customer preference. Performance peers in the same top percentile include Siembra Comedor, Café Jorge Romero, Day Light Salads, Tacos Los Güeros, Los Legendarios Suc.Fleteros and Famburgers.
Customer Satisfaction reflects how happy customers are, impacting loyalty and brand reputation, directly affecting long-term success.
Taqueria's overall customer satisfaction is 70%, a decrease of 7.3 percentage points year-over-year. Satisfaction varies by state: State of Mexico shows high satisfaction at 92% with a 19pp increase, while Jalisco is at 70% with a 5pp decrease, and Nuevo León is at 55% with a significant decrease of 33.6pp. There is an increase in CSAT from May to July in 2025.
Average Check reveals spending habits, reflecting menu pricing effectiveness and customer willingness to spend per visit.
Taqueria's overall average check is 173.4 MXN, a slight decrease of 0.4% year-over-year. Nuevo León has an average check of 157.7 MXN, while Jalisco's is 116.7 MXN. Average check saw an increase between May and July 2025.
Competitor analysis reveals market dynamics, helping a brand understand its competitive landscape and identify opportunities.
Taqueria's top competitors, based on customer cross-visitation, are Carl's Jr. (10.09%), Little Caesars (5.50%), Starbucks (4.59%), KFC (4.59%), and McDonald's (3.67%). These brands represent key alternatives for Taqueria's customer base.
Consumer segments inform targeted marketing, allowing brands to tailor strategies to specific demographics and maximize engagement.
Women show high affinity (79%) for Taqueria, while men show over-representation (115%). Gen X is over-represented, with an affinity index of 208, relative to the average consumer.