Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Caffenio performance in the Mexico and how they change over time
See what factors influence Caffenio performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Caffenio' competitors in the Mexico
An analysis of Caffenio' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Caffenio is in the top 24% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Caffenio's market performance is at the 76th percentile, indicating an above-average market standing. This means Caffenio captures more customer traffic than 76% of its competitors. Performance peers in the same percentile range include Chubbies Burger, Los Chachalacos, Bisquets Obregón, La BTK, Mr. Pampas, and Applebee's Grill + Bar.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and revenue growth.
Caffenio's overall CSAT is 73%, a slight decrease of 0.2 percentage points year-over-year. Nayarit shows the highest CSAT at 94%, while Durango has a lower CSAT at 76%. The CSAT trend shows fluctuations between 69.51% and 76.21% during the observed period.
Average check (transaction value) indicates customer spending habits and pricing effectiveness, influencing overall revenue and profitability.
Caffenio's overall average check is 113.7 MXN, a 1% increase year-over-year. Baja California Sur has the highest average check at 140 MXN. The average check fluctuated between 112.5 MXN and 114.32 MXN during the observed period.
Outlet count reflects brand reach and market penetration, directly impacting accessibility and potential customer base.
Caffenio has the most outlets in Sonora (85), followed by Sinaloa (64) and Baja California (63). Baja California Sur has the fewest outlets (4). This distribution indicates Caffenio's stronger presence in northern Mexico.
Identifying top competitors through cross-visitation reveals direct rivals and shared customer base, informing competitive strategies.
Caffenio's top competitors based on customer cross-visitation are Carl's Jr. (10.77%), Little Caesars (8.66%), Starbucks (6.04%), KFC (4.96%), and McDonald's (4.49%). This indicates that Caffenio customers also frequently visit these fast-food and coffee chains.
Traffic workload by hour reveals peak operational times, enabling optimized staffing and resource allocation for efficiency.
Caffenio experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (64.92). Traffic is minimal between 0:00 and 5:00. This data suggests optimal staffing during late afternoon and early evening.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing campaign effectiveness.
Women show a high affinity (88) towards Caffenio, while men are over-represented (110). Gen X is over-represented (140), indicating a high affinity. Gen Y (93) and Gen Z (63) are under-represented, suggesting lower affinity compared to the average consumer.