Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence La Michoacana performance in the Mexico and how they change over time
See what factors influence La Michoacana performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
La Michoacana is in the lower 37% of brands
Sample of brands in the same percentile
An analysis of La Michoacana' competitors in the Mexico
An analysis of La Michoacana' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
La Michoacana's market performance is in the lower 37%, indicating a below average market standing. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Salads & Wings Terraza, Papa Cabaña Circunvalacion, SKOLL, Somma Wine Bar Polanco, Jugos y algo mas, and Xáloh. Amantes del café.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
La Michoacana's overall CSAT is 73%, a 2.9 percentage point increase year-over-year, indicating improved customer happiness. However, CSAT in Puebla decreased by 7.3 percentage points, suggesting a need for focused improvement efforts in that state.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
La Michoacana has the most outlets in the State of Mexico (45), followed by Jalisco (43). Puebla has 24 outlets. Nuevo León and Guanajuato have 17 and 16 outlets respectively, indicating varying levels of market penetration across states.
Identifying top competitors helps understand the competitive landscape. Cross-visitation data reveals brands that attract similar customer segments.
La Michoacana's top competitors based on cross-visitation are Little Caesars (12.82%), Starbucks (5.13%), Carl's Jr. (5.13%), VIPS (3.85%), and KFC (3.85%). This indicates that customers who visit La Michoacana also frequent these fast-food and cafe chains.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation to meet customer demand effectively.
La Michoacana experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest workload at 6:00 PM (48.90). Traffic is significantly lower in the early morning hours, suggesting operational adjustments may be needed to match demand.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Women show a high affinity (77%) towards La Michoacana, while men are over-represented with an affinity index of 120. Gen Y also shows a high affinity (172), suggesting they are strongly represented among La Michoacana's customer base.