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Managing Partner, Global Business Development
See what factors influence La Michoacana performance in the Mexico and how they change over time
See what factors influence La Michoacana performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of La Michoacana' competitors in the Mexico
An analysis of La Michoacana' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
La Michoacana is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, indicating competitive strength and customer preference in the industry.
La Michoacana's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in Mexico. This high percentile means the brand captures a significant share of customer traffic compared to its peers. Performance peers in a similar range include El Tarasco, Caruso Hostaria Pizzeria, El Paisa, La Trrincheraa, Restaurant Elba and ANOTHeR, all at the 99th percentile.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and business performance, reflecting how well a brand meets customer expectations.
La Michoacana's overall customer satisfaction is 64%, a slight increase of 0.2 percentage points year-over-year. However, in Puebla, CSAT is 55%, a significant decrease of 20.5 percentage points. This mixed performance suggests that while overall customer satisfaction is stable, specific regions like Puebla require attention to address declining satisfaction levels.
Tracking the number of outlets indicates brand expansion and market reach, reflecting growth and investment strategy.
La Michoacana has the largest presence in Jalisco with 37 outlets, followed by the State of Mexico with 32, and Puebla with 23. This distribution highlights key regions for the brand's operations, with Jalisco representing a significant portion of its total outlets.
Analyzing competitors reveals market dynamics and helps identify strategic opportunities to differentiate and gain a competitive edge.
The top competitors for La Michoacana, based on customer cross-visitation, are Little Caesars (10.42%), Starbucks (7.29%), VIPS (5.21%), Toks (4.17%), and Carl's Jr. (4.17%). This indicates that customers who visit La Michoacana also frequent these brands, highlighting potential competitive overlap and opportunities for targeted marketing.
Understanding traffic workload helps optimize staffing and resource allocation, improving customer experience and operational efficiency.
La Michoacana experiences peak traffic workload between 10 AM and 7 PM, with the highest traffic around 6 PM (49.36%). The lowest traffic workload occurs between midnight and 6 AM. This pattern suggests a need for increased staffing and resource allocation during peak hours to manage customer flow effectively.
Analyzing consumer segments helps tailor marketing efforts, improve customer engagement, and optimize product offerings for specific demographics.
Women are overrepresented among La Michoacana's consumers (71% affinity), while men are also overrepresented (122% affinity). Gen Y demonstrates a high affinity (172%), suggesting the brand resonates strongly with this generation. This data shows affinity, not a percentage of users in a particular category.