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Managing Partner, Global Business Development
See what factors influence Taco Pros - Mexican Cocina performance in the United States and how they change over time
See what factors influence Taco Pros - Mexican Cocina performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Taco Pros - Mexican Cocina is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Taco Pros - Mexican Cocina' competitors in the United States
An analysis of Taco Pros - Mexican Cocina' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Pros - Mexican Cocina, with a market performance of 99, is a leading brand. This high percentile indicates a strong market position and customer preference compared to competitors like Little Goat Diner, Wagyu House by The X Pot, Crooked Hammock Brewery, Steamy Joe Cafe, Quince, and Taco-Quila Mexican Kitchen and Cantina which share the same percentile range.
Customer satisfaction reflects customer loyalty and brand perception. Declining satisfaction can signal operational or product issues needing attention.
Taco Pros - Mexican Cocina shows an overall customer satisfaction of 82%, but a year-over-year decrease of 4.5 percentage points requires attention. Satisfaction varies by state, with Wisconsin showing the largest decline (-16.7pp) and Indiana showing slight improvement (+0.4pp). The trend indicates a need to investigate and address potential issues affecting customer experience, especially in Wisconsin.
Average check indicates customer spending per visit, reflecting menu pricing strategy, customer purchasing habits, and overall revenue generation.
Taco Pros - Mexican Cocina has an overall average check of $19 USD, a 2.5% increase year-over-year. Illinois has the highest average check ($19.5 USD) with no growth, while Wisconsin has the lowest ($15.4 USD) with no growth. Fluctuations within the months need to be analyzed further to determine seasonality.
Number of outlets indicates brand reach and market presence. Growth trends highlight expansion strategies and market penetration efforts.
Taco Pros - Mexican Cocina has the most outlets in Illinois (16), followed by Wisconsin (4), Indiana (2), and Ohio (1). The distribution of outlets reflects the brand's current market focus and potential areas for expansion.
Competitor analysis identifies key players vying for the same customer base, informing competitive strategies and differentiation efforts.
Taco Pros - Mexican Cocina shares customers with McDonald's (14.41% cross-visitation), Culver's (6.36%), Dunkin' (6.36%), Wendy's (5.51%), and Chipotle Mexican Grill (5.51%). The high cross-visitation with McDonald's suggests a potential opportunity to capture more of their customer base through targeted promotions or unique offerings.
Understanding traffic patterns helps optimize staffing, manage inventory, and refine marketing efforts to align with peak demand.
Taco Pros - Mexican Cocina experiences peak traffic between 10 AM and 8 PM, with the highest workload around 12-2 PM. Traffic is minimal between midnight and 8 AM, indicating an opportunity to optimize staffing levels and resource allocation during these off-peak hours.
Understanding consumer demographics allows for targeted marketing, personalized experiences, and product development that resonates with key customer groups.
Taco Pros - Mexican Cocina's customer base is heavily skewed towards women (99 index) while men shows index of 101. Gen Y shows very high affinity (123 index), indicating a strong preference for the brand, while Gen X (76 index) and Gen Z (82 index) are under-indexed.