Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Taco Bell performance in the Portugal and how they change over time
See what factors influence Taco Bell performance in the Portugal and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taco Bell' competitors in the Portugal
An analysis of Taco Bell' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Taco Bell is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand strength and customer preference via foot traffic share, crucial for competitive positioning.
Taco Bell in Portugal holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive advantage and high customer preference within the Cafe & Restaurants industry. Performance peers such as Taberna Londrina, Pastéis de Belém, CA Downtown - Brunch & Specialty Coffee, Uma, Nicolau and Garden Balthazar Caffe share a similar market position.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, influencing loyalty and repeat business.
Taco Bell's overall customer satisfaction in Portugal is 84%, a significant increase of 12.9 percentage points year-over-year. Lisbon shows the highest CSAT at 87%, followed by Porto at 80% and Faro at 76%. CSAT decreased from May to July 2025. These results show how satisfied customers are with Taco Bell's services and products, indicating a positive trend in customer loyalty.
Average check reflects customer spending per visit, impacting revenue. Monitoring helps optimize pricing and promotions.
Taco Bell's overall average check in Portugal is 9.6 EUR, a decrease of 19.8% year-over-year. Faro has the highest average check at 11.4 EUR. The average check varied between 9.25 EUR and 10.26 EUR from May to July 2025. A decreasing average check indicates potentially changing customer spending habits.
Outlet count indicates market presence and growth. Tracking distribution helps assess brand reach and expansion.
Taco Bell has 7 outlets each in Porto and Lisbon, 3 in Faro, 2 in Braga and Setúbal, and 1 each in Coimbra and Aveiro. The distribution of outlets shows the brand's geographical focus. The number of outlets and locations illustrate Taco Bell's physical presence and market coverage.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
McDonald's is the top competitor with a cross-visitation rate of 13.77%, followed by Burger King at 8.05%, KFC at 4.94%, Pizza Hut at 3.12%, and Poke House at 2.86%. This data reveals the brands most frequently visited by Taco Bell customers, indicating direct competitors and potential areas for differentiation.
Traffic workload shows peak hours, optimizing staffing and resource allocation for better service.
Taco Bell's traffic workload peaks between 10:00 and 22:00, with the highest traffic between 13:00 and 19:00. The lowest traffic is between 0:00 and 9:00. This data helps Taco Bell understand when to allocate more resources, ensuring efficient service and minimizing wait times.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand relevance.
Taco Bell's customer base in Portugal shows a higher affinity from women (index 108) compared to men (index 94). Gen Z shows a significantly higher affinity (index 231) compared to Gen Y (index 100) and Gen X (index 74). These insights help tailor marketing strategies to appeal to specific demographics.