Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Portugal and how they change over time
See what factors influence KFC performance in the Portugal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Portugal
An analysis of KFC' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 17% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Portugal holds a market performance percentile of 83, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the same percentile range include Uma, Taberna Londrina, CA Downtown - Brunch & Specialty Coffee, Pastéis de Belém and Nicolau.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term growth. High CSAT scores indicate a strong customer base.
KFC in Portugal has an overall customer satisfaction of 72%, a 7.7 percentage point increase year-over-year. Guarda shows the highest CSAT at 99%, followed by Braga and Beja at 95%. This indicates strong positive customer experiences across multiple counties.
Average check reveals customer spending habits and pricing effectiveness, influencing revenue and profitability. Monitoring this KPI helps optimize pricing strategies.
The average check for KFC in Portugal is 13.3 EUR, a 6.1% increase year-over-year. Faro has the highest average check at 15.5 EUR. This suggests customers are spending slightly more per visit compared to the previous year.
Number of outlets indicates market reach and brand accessibility, influencing market share and revenue potential. Expansion strategies rely on outlet distribution data.
KFC has 19 outlets in Lisbon, the highest number in Portugal. Setúbal and Porto each have 11 outlets. This distribution reflects KFC's strategic focus on key urban areas within the country.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning. Cross-visitation reveals shared customer base.
McDonald's (20.69%) and Burger King (19.76%) are the top competitors for KFC in Portugal based on cross-visitation. Pizza Hut (4.24%) and Taco Bell (2.52%) also show notable customer overlap. This indicates a shared customer base among these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service during peak hours. Data shows customer flow.
KFC in Portugal experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload around 8:00 PM (62.01%) and 9:00 PM (62.29%). Traffic is minimal between midnight and 10:00 AM. This data informs staffing and operational adjustments.
Consumer segment analysis informs targeted marketing and positioning strategies. Understanding gender and generational affinity helps tailor messaging and product offerings.
Women show an affinity index of 89, while men show an affinity index of 109. Gen X has an affinity index of 102, Gen Y 97, and Gen Z 132. Gen Z is overrepresented, indicating a high affinity for KFC compared to other generations.