Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Portugal and how they change over time
See what factors influence KFC performance in the Portugal and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Portugal
An analysis of KFC' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Portugal holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive advantage. Performance peers in a similar range include Han Table Barbecue, Nicolau, CA Downtown, McDonald's, Pastéis de Belém and Burger King.
CSAT reflects customer contentment, impacting loyalty and brand reputation. High CSAT scores correlate with repeat business and positive word-of-mouth.
KFC in Portugal shows a strong customer satisfaction with an overall CSAT of 71%, a 7.3 percentage point increase year-over-year. The highest CSAT scores are in Guarda (99%), Braga (94%) and Beja (93%). Customer satisfaction grew from 65.20% in May to 73.43% in July.
Average check reveals spending patterns and pricing effectiveness. Tracking it helps optimize menu offerings and understand customer purchasing behavior.
The average check for KFC in Portugal is 13.30 EUR, a 6.1% increase year-over-year. Faro has the highest average check at 15.50 EUR. The average check increased from 13.10 EUR in May to 13.54 EUR in July.
Outlet count indicates brand reach and market penetration. More outlets can improve accessibility and drive revenue growth in key regions.
KFC has varying outlet distribution across Portugal. Lisbon has the most outlets (18), followed by Porto (11) and Setúbal (10). Beja has the fewest, with only 1 outlet.
Competitor analysis identifies key rivals and cross-visitation patterns, informing strategies to enhance market share and customer retention.
McDonald's and Burger King are KFC's main competitors in Portugal, with cross-visitation rates of 20.56% and 19.76%, respectively. Pizza Hut follows with 4.24%. Understanding these co-visitation patterns can help inform targeted marketing efforts.
Traffic workload insights enable efficient staffing and resource allocation, ensuring optimal service during peak hours and minimizing operational costs.
KFC in Portugal experiences peak traffic between 11 AM and 10 PM, with the highest workload at 9 PM (60.99%) and 10 PM (62.37%). Traffic is lowest in the early morning hours (3-9 AM).
Understanding consumer segments enables targeted marketing and product development, enhancing engagement and brand relevance for different demographics.
KFC in Portugal shows a higher affinity among women (index of 89) and a high affinity among men (index of 108). Gen Z has a high affinity (index of 131), while Gen X (index of 102) shows slight overrepresentation. Gen Y (index of 97) is slightly underrepresented.