Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Poke House performance in the Portugal and how they change over time
See what factors influence Poke House performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Poke House' competitors in the Portugal
An analysis of Poke House' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Poke House is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Poke House's market performance is leading at the 99th percentile. This position indicates a strong market presence, and customer preference compared to peers like Garden Balthazar Caffe, Chimarrão, Uma, Pizzaria Luzzo, Pizza Hut and Taberna Londrina.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and growth. Monitoring CSAT helps identify areas for service and product improvement.
Poke House's overall CSAT is 84%, a decrease of 4.1 percentage points year-over-year. Satisfaction varies by county: Lisbon (86%), Setúbal (84%), Faro (83%), Porto (80%), and Braga (79%). While Lisbon shows high satisfaction, Braga's CSAT increased. Continuous attention needed to maintain CSAT levels.
Average check (transaction value) indicates customer spending habits and pricing strategy effectiveness, impacting revenue and profitability insights.
The overall average check for Poke House is 12.40 EUR, a 5.20% decrease year-over-year. Setúbal has the highest average check at 12.70 EUR. Continious monitoring needed to maximize customer revenue.
Outlet count reflects brand reach and market presence, influencing accessibility and potential customer base within the Cafe & Restaurants industry.
Poke House has 16 outlets in Lisbon, 4 in Porto, and 2 each in Faro, Braga and Setúbal. Lisbon dominates the brand's presence in Portugal, with other counties having fewer locations. Geographical distribution informs expansion decisions.
Competitor analysis identifies key players and customer preferences, guiding strategic positioning and competitive advantage for the brand.
Poke House's top competitors include McDonald's (7.09% cross-visitation), Nicolau (3.41%), Burger King and Taco Bell (2.89%), and Garden Balthazar Caffe (2.62%). McDonald's shows significantly higher cross-visitation, revealing shared customer base.
Analyzing traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand effectively.
Poke House experiences peak traffic between 11 AM and 10 PM, with the highest workload between 1 PM and 2 PM (61.07%). Traffic is minimal before 10 AM and after 11 PM. Resource planning aligns with peak hours.
Consumer segmentation informs targeted marketing, tailoring strategies to specific demographics for increased engagement and brand affinity within Cafe & Restaurants.
Poke House has a high affinity with women (140 index) and Gen Y (133 index) and Gen Z (188 index). Men (71 index) and Gen X (43 index) are under-indexed. Marketing efforts should focus on retaining loyalty of women and Gen Y/Z.