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Managing Partner, Global Business Development
See what factors influence Sushi Mentai performance in the Malaysia and how they change over time
See what factors influence Sushi Mentai performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Sushi Mentai is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Sushi Mentai' competitors in the Malaysia
An analysis of Sushi Mentai' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, a key indicator of competitive strength and customer preference in the industry.
Sushi Mentai's market performance is leading at the 99th percentile, indicating a strong market position in Malaysia's Cafe & Restaurants industry. Hock Kee Kopitiam 福气安康, Malahotpot, Arashi Shabu, Cinta Terrace, Andra by Gula Cakery @ Grandeur Labs, and Gigi Coffee are performance peers.
Customer satisfaction (CSAT) reflects customer loyalty, influencing brand reputation and repeat business, essential for sustained growth.
Sushi Mentai's overall CSAT is 66%, a slight decrease of 1.4pp year-over-year. CSAT varies by state, with Pahang at 92% and Selangor at 66%. Monitor Penang's CSAT, which declined by 6.4pp.
Average check (AvgCheck) reflects spending per customer, indicating pricing strategy effectiveness and customer purchasing power.
Sushi Mentai's overall average check is 35.9 MYR, down 3.5% year-over-year. Sarawak has the highest average check at 40.3 MYR. Monitor performance in Johor, which has the lowest average check at 34.7 MYR.
Identifying top competitors via cross-visitation reveals direct rivals and shared customer base, crucial for strategic positioning.
Sushi Mentai's top competitors based on customer cross-visitation are McDonald's (10.38%), KFC (5.59%), ZUS Coffee (3.35%), Starbucks (2.72%), and Pizza Hut (2.56%). These brands share a portion of Sushi Mentai's customer base.
Consumer segment analysis enables targeted marketing by understanding demographic affinity, maximizing engagement and ROI.
Sushi Mentai shows a high affinity index for Men (121) and Gen X (139), indicating these segments are overrepresented among its consumers. There is relatively less affinity for women and Gen Y and Gen Z consumers.