Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Surcheros performance in the United States and how they change over time
See what factors influence Surcheros performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Surcheros is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Surcheros' competitors in the United States
An analysis of Surcheros' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
Surcheros is a leading brand, ranking in the top 1% within the Cafe & Restaurants industry in the United States. This high percentile indicates a strong market position. Peers in a similar range include Del Frisco's Grille, Katz's, Cactus, House of Umami Ramen, Ashoka Indian Restaurant and Pins Mechanical Co.
CSAT reveals customer happiness, directly impacting loyalty and revenue. Tracking changes identifies satisfaction drivers and areas needing improvement.
Surcheros' overall customer satisfaction (CSAT) is 64%, a 3.2 percentage point increase year-over-year, indicating improved customer experience. CSAT varies by location, with Georgia showing 65% satisfaction and Florida at 52%. Continuous monitoring of CSAT trends helps maintain and enhance customer loyalty.
Average check reflects spending per customer, impacting revenue. Monitoring it informs pricing strategies and menu optimization for increased profitability.
The overall average check for Surcheros is $18.50, a 2.8% increase year-over-year, suggesting customers are spending slightly more per visit. Average check varies by state, with South Carolina at $24.10 and Georgia at $18.00. Analyze trends to optimize revenue strategies.
Outlet count indicates brand reach and growth. Tracking it reveals expansion progress and market penetration across different locations.
Surcheros has 38 outlets in the United States. Most are in Georgia (32), followed by Florida (3), South Carolina (2) and Tennessee (1). Expansion strategy reflects the geographical distribution. This data helps optimize expansion and resource allocation.
Competitor analysis reveals the competitive landscape, informing strategies to gain market share and differentiate the brand effectively.
Surcheros' customers also visit McDonald's (13.03%), Chick-fil-A (13.03%), Waffle House (7.66%), Taco Bell (6.90%), and LongHorn Steakhouse (6.13%). Highlighting the need to focus on differentiating itself to retain and attract customers.
Understanding traffic patterns optimizes staffing, inventory, and promotions, ensuring efficient operations and customer satisfaction.
Surcheros experiences peak traffic between 12 PM and 6 PM, with a lower workload in the morning and late evening. Optimizing resources during high-traffic hours improves customer experience and maximizes revenue.
Understanding consumer segments enables targeted marketing, optimizing product offerings and messaging to resonate with key demographics.
Surcheros' customer base is slightly more women-skewed (101 index) compared to men (99 index). The brand has high affinity with Gen X (113 index) and Gen Z (115 index) but is under-indexed with Gen Y (83 index). Tailor marketing to Gen Y to increase their engagement.