Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Surcheros performance in the United States and how they change over time
See what factors influence Surcheros performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Surcheros is in the lower 40% of brands
Sample of brands in the same percentile
An analysis of Surcheros' competitors in the United States
An analysis of Surcheros' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Surcheros' market performance is in the lower 40%, indicating a below average market standing. Performance peers in the same percentile range include Fajita Jacks, Persis Indian Grill - International Drive, Boudin SF, El Rancho Grande, Black Walnut Cafe, and Fire Pot.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores are crucial for sustainable success.
Surcheros' overall customer satisfaction is 69%, a 6.6 percentage point increase year-over-year. Florida shows the highest CSAT at 78%, with a significant growth of 26.8 percentage points. Georgia has a CSAT of 68%, up by 4.6 percentage points.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization. Monitoring trends informs pricing and promotional strategies.
Surcheros' overall average check is $18.20, a 6.7% decrease year-over-year. South Carolina has the highest average check at $23.90, while Georgia's average check is $17.80. There was no growth in average check in South Carolina and Georgia.
Outlet count indicates brand reach and expansion strategy. Tracking distribution informs market penetration and growth opportunities within different regions.
Surcheros has 33 outlets in Georgia, 4 in South Carolina, 3 in Florida, and 1 in Tennessee. Georgia represents the largest concentration of Surcheros outlets, indicating its primary market.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and marketing efforts to gain a competitive edge.
Surcheros' top competitors based on cross-visitation are McDonald's (15.74%), Chick-fil-A (11.68%), Taco Bell (7.11%), Wendy's (6.09%), and Zaxbys Chicken Fingers & Buffalo Wings (6.09%). McDonald's has the highest overlap in customer base.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
Surcheros experiences peak traffic between 11 AM and 7 PM, with the highest workload around 12 PM (69.18%) and 1 PM (67.93%). Traffic is minimal during early morning hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI. Tailoring strategies to gender and generation enhances brand relevance.
Women show a high affinity (106 index) for Surcheros, while men are slightly under-indexed (95 index). Gen X has a very high affinity (151 index), Gen Z is over-indexed (113 index), and Gen Y is under-indexed (71 index).