Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Sukiya performance in the Mexico and how they change over time
See what factors influence Sukiya performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sukiya' competitors in the Mexico
An analysis of Sukiya' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sukiya is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sukiya in Mexico holds a leading market performance position at the 99th percentile within the Cafe & Restaurants industry. This indicates Sukiya captures a significant portion of customer traffic compared to its peers like Taquerías el Fogón, Café de la Flor, Café La Pagoda, Ichikani Arcos, Gepetto - Restaurante Italiano, and La Mallorquina, all at the 99th percentile, marking it as a top-performing brand.
Customer satisfaction reflects brand perception and loyalty, impacting revenue and growth. Higher satisfaction usually leads to repeat business.
Sukiya's overall customer satisfaction in Mexico is 44%, a decrease of 6.7 percentage points year-over-year. Querétaro shows 51% satisfaction, down 15.4 percentage points, while the State of Mexico has 36% satisfaction, up 1.8 percentage points. This mixed performance across regions suggests a need to investigate and address specific drivers of dissatisfaction.
Average check reflects customer spending habits. Monitoring this KPI can reveal insights into customer value and inform pricing strategies.
Sukiya's average check in Mexico is 215.6 MXN, a 13.9% increase year-over-year. The State of Mexico has an average check of 233.6 MXN, while Querétaro's average check is 204.8 MXN. This indicates increased spending per customer, potentially due to menu updates or pricing adjustments.
Outlet count indicates brand presence and market reach. More outlets can increase accessibility and potentially drive revenue growth.
Sukiya has 6 outlets in the State of Mexico and 1 outlet in Querétaro. The higher concentration in the State of Mexico suggests a strategic focus in that region, with room for potential expansion in Querétaro or other areas.
Competitor analysis identifies direct rivals. This helps to benchmark performance and to inform strategies for gaining market share.
Sukiya's top competitors based on customer cross-visitation are McDonald's (6.84%), KFC (4.74%), VIPS (4.74%), La Casa de Toño (4.21%), and Burger King (3.68%). This indicates that Sukiya's customers also frequent these fast-food and casual dining chains, suggesting similar consumer preferences.
Traffic workload patterns guide resource allocation. Understanding peak hours allows for better staffing and service optimization.
Sukiya experiences peak traffic workload between 14:00 and 16:00, with the highest workload at 15:00 (65.45%). Traffic is minimal between 0:00 and 7:00. This highlights the need for adequate staffing and resource allocation during peak hours to ensure optimal customer service.
Consumer segments reveal customer demographics and preferences. This allows for targeted marketing and personalized experiences.
Sukiya's customer base shows high affinity for women (index of 101) and Gen Y (index of 172), suggesting that these segments are overrepresented in Sukiya's customer base. Therefore marketing efforts should focus on those groups.