Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wings performance in the Mexico and how they change over time
See what factors influence Wings performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wings' competitors in the Mexico
An analysis of Wings' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Wings is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wings' market performance in Mexico is at the 47th percentile, indicating a below average/lagging market position. This means Wings captures less foot traffic than most competitors. Performance peers in the same percentile range include Panda Express, La Gruta, Wings Force Oriente, Los Frijoles Merendero y Cantina, Xcaanda, and El No.3.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and future sales. Higher CSAT generally means better business outcomes.
Wings' overall CSAT in Mexico is 59%, a decrease of 1.6 percentage points year-over-year. Baja California Sur shows the highest CSAT at 73% with a 0.7pp increase, while Nuevo León has a CSAT of 48% with a 2.5pp increase. Jalisco shows 61% with 18pp increase.
Average check (Avg Check) indicates how much customers spend per visit, reflecting pricing strategy and customer spending habits. Higher Avg Check boosts revenue.
Wings' overall average check in Mexico is 358.3 MXN, a 13.9% increase year-over-year. Baja California Sur has the highest average check at 452.5 MXN, while Nuevo León's average check is 336.5 MXN. Both states show no growth value.
Number of outlets indicates brand's reach and presence. More outlets can mean greater market penetration and brand visibility to attract more customers.
Wings has the most outlets in Nuevo León (3), followed by Jalisco and Chihuahua (2 each). Guerrero, Sonora, and Baja California Sur each have 1 outlet. This distribution shows Wings' stronger presence in certain states.
Competitor analysis identifies key rivals and their market share, helping brands understand the competitive landscape and refine strategies.
Wings' top competitors in Mexico, based on cross-visitation, are Starbucks (10%), Toks (8.42%), VIPS (8.42%), Carl's Jr. (6.32%), and La Casa de Toño (4.74%). This indicates customers who visit Wings also frequent these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand and optimize service.
Wings experiences peak traffic workload between 10:00 AM and 4:00 PM, with the highest workload at 1:00 PM (55.10%). Traffic is lowest in the early morning hours, indicating the need for staffing adjustments.
Understanding consumer segments by gender and generation helps tailor marketing and product strategies for maximum impact and customer engagement.
Wings' customer base shows a high affinity for women (76%, under-indexed) and men (121%, over-indexed). Generation mix shows Gen X (84%, under-indexed), Gen Y (103%, over-indexed), and Gen Z (82%, under-indexed).