Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sugarbun performance in the Malaysia and how they change over time
See what factors influence Sugarbun performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sugarbun' competitors in the Malaysia
An analysis of Sugarbun' competitors in the Malaysia
In Cafés & Restaurants
·Jul – Sep 25
Sugarbun is in the lower 36% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Sugarbun's market performance is in the lower 36%, indicating a below average market position. This suggests Sugarbun has a smaller share of foot traffic compared to competitors. Performance peers in the same percentile range include Moghul Mahal Restaurant, RESTORAN 7 TERBALIK, Tendance Western Restaurant, TERONG IKAN BAKAR S7, O'cha - Kepong Rimbunan, and Ning Cha 柠茶 @ Prima Setapak.
Customer satisfaction is crucial for loyalty and growth, reflecting service quality and customer experience.
Overall customer satisfaction for Sugarbun is 49%, a decrease of 12.5 percentage points year-over-year. Satisfaction varies by state: Sabah shows the highest satisfaction at 78%, while Selangor has the lowest at 23%. This indicates significant regional differences in customer experience.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value.
The overall average check value for Sugarbun is not available. In Sarawak, the average check is 31.8 MYR. The average check dynamic data shows values between 33.64 MYR and 38.8 MYR from June to August 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility.
Sugarbun has 50 outlets in Sarawak, 7 in Sabah, 2 each in Labuan and Selangor, and 1 in Kuala Lumpur. This distribution highlights a strong presence in Sarawak, with limited presence in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
Sugarbun's top competitors based on cross-visitation are McDonald's (13.33%), KFC (10%), ZUS Coffee (6.67%), Marrybrown (5%), and Pizza Hut (5%). This indicates that customers who visit Sugarbun also frequently visit these fast-food and cafe chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
Sugarbun experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest workload around 1:00 PM. Traffic is minimal during early morning hours (12:00 AM - 6:00 AM).
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific groups.
Sugarbun's customer base shows a higher affinity towards women (85%) and men (113%). Gen X shows high affinity (178%), while Gen Y (97%) and Gen Z (66%) are under-indexed. This suggests targeted marketing towards Gen X and understanding the preferences of Gen Y and Z.