Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Sugarbun performance in the Malaysia and how they change over time
See what factors influence Sugarbun performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sugarbun' competitors in the Malaysia
An analysis of Sugarbun' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sugarbun is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sugarbun, with a Market Performance of 97%, is a leading brand, placing it in the top 3% of brands within Malaysia's Cafe & Restaurants industry. This high percentile suggests a strong market presence and high customer preference compared to its performance peers like Yee Kee Yong Tau Fu House, SS Chinese Restaurant 神山中餐厅, Warong Dessert, The Butcher's Table, The Paddock PJ, and Restoran Eryna's Sup Darat, which are in the same percentile range.
CSAT indicates customer loyalty and brand perception. Monitoring it helps identify areas for service improvement to retain and attract customers.
Sugarbun's overall customer satisfaction (CSAT) is 46%, a decrease of 13.7 percentage points year-over-year. Sarawak shows a CSAT of 45%, while Selangor's is notably lower at 14%, indicating significant satisfaction challenges in Selangor. The CSAT trend decreased from May (66.67%) to July (39.22%) 2025. This downward trend requires immediate attention to address customer concerns and improve satisfaction levels.
Average Check reflects spending per customer, influencing revenue. Tracking it informs pricing and upselling strategies for increased profitability.
Sugarbun's overall average check is MYR 37.20, which is a 35.1% increase year-over-year. In Sarawak, the average check is MYR 36.00, showing stable performance. Average check fluctuated between May (MYR 37.50) and July (MYR 34.76) 2025, suggesting potential seasonal variations or promotional impacts on customer spending.
Competitor analysis identifies market rivals and customer preferences, informing strategies to gain a competitive edge and attract customers.
Sugarbun's top competitors based on cross-visitation are McDonald's (13.79%), KFC (12.07%), and ZUS Coffee (8.62%). Yummy's Kafe and Nando's both share a 5.17% cross-visitation rate. This indicates that customers who visit Sugarbun also frequently visit these competitors, suggesting potential areas for Sugarbun to differentiate its offerings and strengthen customer loyalty.
Understanding consumer segments enables targeted marketing and product development, optimizing engagement and brand resonance with key demographics.
Sugarbun's customer base shows a higher affinity among women (67%) and over-representation by men (128%). Generation X also shows a high affinity (134%), followed by Generation Y (108%), while Generation Z is under-indexed (67%). This indicates that Sugarbun appeals more to women and Gen X/Y, suggesting opportunities to refine marketing strategies to further engage Gen Z.