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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sugarbun performance in the Malaysia and how they change over time
See what factors influence Sugarbun performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sugarbun' competitors in the Malaysia
An analysis of Sugarbun' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Sugarbun is in the lower 41% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sugarbun's market performance is at the 41st percentile, indicating a below average market position. This suggests Sugarbun captures less foot traffic compared to competitors in Malaysia's Cafe & Restaurants industry. Performance peers in the same percentile range include Taiwanese house, Hong Peng Private Kitchen, Q House Bandar Menjalara, BUMBU & BUTTER CAFE, Rollti, and Thong Bowl Sri Petaling.
Competitor analysis identifies key rivals. Understanding competitors' strengths and weaknesses informs strategic decisions and competitive positioning.
Sugarbun's top competitors based on customer cross-visitation are McDonald's (16.67%), KFC (16.67%), ZUS Coffee (6.94%), Pizza Hut (5.56%), and Subway (4.17%). This indicates that customers who visit Sugarbun also frequently visit these fast-food and cafe chains.
Traffic workload by hour shows peak times. This helps optimize staffing, manage resources, and improve customer experience during busy periods.
Sugarbun experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest workload occurring around 6:00 PM (59.38%). Traffic is minimal during the early morning hours, suggesting an opportunity to optimize operational hours based on customer demand.
Understanding consumer segments allows targeted marketing. Tailoring strategies to specific demographics can improve engagement and drive sales.
Sugarbun's customer base shows a high affinity towards women (index 70) and men (index 128). Gen X (index 117) and Gen Y (index 119) are overrepresented, while Gen Z (index 56) is underrepresented. This suggests marketing efforts should focus on Gen X and Y, while exploring strategies to attract Gen Z.