Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the South Korea and how they change over time
See what factors influence Subway performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the South Korea
An analysis of Subway' competitors in the South Korea
In Cafés & Restaurants
·Aug – Oct 25
Subway is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in South Korea is at the 54th percentile, indicating an average market position. This means Subway's foot traffic is on par with several competitors. Performance peers in the same percentile include 비비빔 BIBIBIM, 목구멍, 마포곱창타운, 제주은희네해장국 영등포문래점, 스시이안앤 수원역점, and Vegan Kitchen.
Identifying top competitors helps understand the competitive landscape. Cross-visitation data reveals brands favored by the same customer base, informing competitive strategies.
Subway's top competitors in South Korea, based on cross-visitation, are Starbucks (21.19%), McDonald's (16.56%), Burger King (8.61%), Lotteria (5.96%), and A Twosome Place (5.96%). This indicates that customers who visit Subway also frequently visit these brands.
Traffic workload by hour shows peak and off-peak times. Understanding these patterns helps optimize staffing, promotions, and resource allocation for efficiency.
Subway in South Korea experiences peak traffic between 11:00 AM and 7:00 PM, with the highest workload around 12:00 PM (59.05%) and 1:00 PM (55.40%). Traffic is lowest in the early morning hours, indicating a need for adjusted staffing during those times.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Subway's customer base in South Korea shows a higher affinity among men (127) compared to women (68). Among generations, Gen X shows an affinity of 98, Gen Y 96, and Gen Z 92. This suggests that men are overrepresented and women are underrepresented in Subway's customer base, relative to the average consumer.