Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the South Korea and how they change over time
See what factors influence Subway performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Subway is right in the middle
Sample of brands in the same percentile
An analysis of Subway' competitors in the South Korea
An analysis of Subway' competitors in the South Korea
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in South Korea is at the 49th percentile, indicating a below average/lagging market position. This suggests that Subway captures less foot traffic compared to many competitors in the Cafe & Restaurants industry. Performance peers in the same percentile range include Ashley Queens, 오시 망원본점, 카페 아래헌, White Rabbit, Sky Hub Lounge (West T1), and Half Moon Meat.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
Subway's overall customer satisfaction in South Korea is 54%, a decrease of 16.9 percentage points year-over-year. In Gyeonggi, CSAT is 69%, with a decrease of 4.6 percentage points. The CSAT trend from June to August 2025 shows a slight decline, indicating a need to address customer concerns to improve satisfaction levels.
Average check reveals spending habits, reflecting pricing strategy effectiveness and customer value perception.
The overall average check for Subway in South Korea is 16.2K KRW, a 43.3% increase year-over-year. In Gyeonggi, the average check is 21.3K KRW. The average check fluctuated between June and August 2025, peaking in July. This indicates increased spending per transaction, potentially due to menu changes or promotional activities.
Outlet count indicates market presence and expansion, influencing brand accessibility and revenue potential.
Subway has a varying number of outlets across South Korean states. Gyeonggi has the highest number of outlets with 81, followed by South Gyeongsang with 23. Other states have fewer outlets, indicating potential areas for expansion. This distribution reflects Subway's strategic focus on specific regions within South Korea.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
The top competitors for Subway in South Korea, based on cross-visitation, are Starbucks (17.76%), McDonald's (11.21%), Burger King (8.41%), 컴포즈커피 (4.67%), and BHC치킨 (4.67%). This indicates that customers who visit Subway also frequently visit these brands, suggesting potential areas for competitive focus and differentiation.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Subway's peak traffic workload in South Korea occurs between 10 AM and 7 PM, with the highest traffic around 12 PM (60.66%). Traffic is significantly lower during early morning hours. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific groups.
Subway's consumer base in South Korea shows a higher affinity among women (72%) and men (124%). Among generations, Gen Y (108%) shows a higher affinity compared to Gen X (100%) and Gen Z (65%). This suggests that marketing efforts should consider the preferences and behaviors of these key demographic segments.