Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the South Korea and how they change over time
See what factors influence Subway performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the South Korea
An analysis of Subway' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in South Korea is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry. This means Subway outperforms most competitors in attracting customers. Peers like 소길국수, Namaste Haeundae, Palbog, 더본 테이스티, 월화식당 영등포점, and Geulimseu are in a similar performance range.
CSAT indicates customer happiness, reflecting product quality and service, vital for loyalty and brand reputation in Cafe & Restaurants.
Subway's overall customer satisfaction (CSAT) in South Korea is 52%, a decrease of 11.6 percentage points year-over-year. In Gyeonggi, CSAT is 59%, showing 3.5 percentage points growth. The dynamic CSAT data shows fluctuations between May and July 2025, peaking in June.
Average check (ticket size) reflects spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior in South Korea.
Subway's average check in South Korea is 15.5K KRW, up 52.9% year-over-year. In Gyeonggi, the average check is 20.3K KRW, with no growth indicated. The average check increased from May to July 2025.
Outlet count indicates brand presence and market coverage, vital for accessibility and growth in the competitive Cafe & Restaurants industry.
Subway has 73 outlets in Gyeonggi, South Korea, 23 in South Gyeongsang, 14 in South Chungcheong, 10 in North Gyeongsang, 7 in North Chungcheong, 6 in Jeonbuk and Jeju, 4 in South Jeolla, and 1 in Gangwon.
Understanding competitors shows market dynamics and customer choices, crucial for strategic decisions in Cafe & Restaurants industry.
Subway's top competitors in South Korea are Starbucks (22.07% cross-visitation), McDonald's (11.72%), Burger King (8.28%), Lotteria (4.83%), and BHC치킨 (4.83%). This indicates customers who visit Subway also frequent these brands.
Traffic workload shows peak hours and customer flow, crucial for staffing and service optimization in the Cafe & Restaurants segment.
Subway's traffic workload in South Korea peaks between 11 AM and 7 PM, with the highest traffic at 12 PM (60.87). Traffic is lowest in the early morning hours (1 AM - 5 AM).
Consumer segments by gender & generation inform targeted marketing strategies.
Women are over-represented among Subway's customers (65 index). Men are highly over-represented (124 index). Gen Y (107 index) is over-represented, while Gen X (83 index) and Gen Z (55 index) are under-represented.