Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the Guatemala and how they change over time
See what factors influence Subway performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Guatemala
An analysis of Subway' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Market performance reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Subway's market performance in Guatemala places it in the top 1% among Cafe & Restaurants, a leading position. This indicates a strong customer preference compared to peers like Rincon Suizo, del Puente, Bar Sublime, Street Food Friends, El Pinche and Applebee's Grill + Bar, all positioned at the 99th percentile.
Customer satisfaction (CSAT) measures how happy customers are, directly influencing loyalty and repeat business for sustained growth.
Subway's overall CSAT in Guatemala is 37%, a significant decrease of 22 percentage points year-over-year. In Guatemala Department, CSAT is 38%, reflecting a decline of 14.2 percentage points. The dynamic CSAT data shows fluctuations, with a decreasing trend from May to July 2025.
Average check reflects customer spending per visit, revealing pricing power and upselling effectiveness vital for revenue optimization.
Subway's overall average check in Guatemala is 71.8 GTQ, a 14.1% decrease year-over-year. The average check in Guatemala Department is 69.7 GTQ, showing no growth. The dynamic average check data shows variability, with a downward trend observed from June to July 2025.
Outlet count indicates brand's reach and market penetration, impacting accessibility and overall revenue potential across regions.
Subway has 77 outlets across Guatemala. The Guatemala Department accounts for the majority, with 62 locations. Quetzaltenango has 5 outlets, Sacatepéquez has 3, Chiquimula has 2, and Alta Verapaz, Escuintla, Jalapa, Suchitepéquez, Jutiapa, and Zacapa each have 1 outlet.
Competitor analysis identifies key rivals for strategic positioning and competitive advantage in the Cafe & Restaurants market.
McDonald's (30.38%), Pollo Campero (27.85%), San Martín (13.92%), Little Caesars Pizza (12.66%), and Pollo Brujo (8.86%) are Subway's top competitors in Guatemala, based on cross-visitation data. A significant portion of Subway's customers also visit these competing brands.
Traffic workload patterns highlight peak hours, enabling efficient staffing and resource allocation for optimal customer service.
Subway's traffic workload in Guatemala varies significantly throughout the day, with peak activity between 12:00 and 18:00 (hod 12-18). The highest traffic workload is at 13:00 and 14:00 (hod 13-14), while the lowest is between 0:00 and 3:00 (hod 0-3).
Consumer segment analysis by Gender and Generation informs targeted marketing, enhancing relevance and engagement with key demographics.
Subway's consumer base in Guatemala shows a higher affinity among women (68%, under-indexed) and men (115%, over-indexed). Among generations, Gen X (116%, over-indexed) and Gen Y (123%, over-indexed) demonstrate high affinity. This suggests a skew towards a younger demographic.
Cafés & Restaurants