Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Guatemala and how they change over time
See what factors influence Subway performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Guatemala
An analysis of Subway' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Sep – Nov 25
Subway is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Guatemala is at the 49th percentile, indicating a below average/lagging market position. This means Subway captures less foot traffic compared to many competitors. Performance peers in the same percentile range include Rincon Suizo, Tecpán, Guatemala and Starbucks.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Subway in Guatemala, based on cross-visitation, are McDonald's (32.79%), Burger King (24.59%), Pollo Campero (18.03%), San Martín (13.11%), and Taco Bell (8.20%). This indicates that a significant portion of Subway's customers also visit these brands.
Traffic workload by hour reveals peak times and staffing needs, optimizing operations and customer service.
Subway in Guatemala experiences peak traffic between 10 AM and 7 PM, with the highest workload around 1 PM. Traffic is lowest between midnight and 6 AM. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI.
Subway's customer base in Guatemala shows a high affinity towards women (index 89) and Gen X (index 110). Men are under-indexed (index 106), as are Gen Y (index 82). This suggests that marketing efforts could be tailored to better resonate with these under-indexed groups.