Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the Spain and how they change over time
See what factors influence Subway performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Spain
An analysis of Subway' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Subway in Spain holds a leading market performance percentile of 99, placing it in the top 1% of brands. This shows a very strong competitive position relative to peers like Mimi Tapas Restaurant, Cafestore, Jamon Y Vino Paella, Tapas, Meat & Seafood Spanish Restaurant, Restaurante Gusto, El Clan and 1.2.3.WOK. This leading percentile indicates high customer preference and significant market share.
Customer Satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and long-term business success.
Subway in Spain exhibits strong customer satisfaction, with an overall CSAT of 82%, a 2.3pp increase year-over-year. The Community of Madrid leads with 93%, showing regional strength. Catalonia has the lowest satisfaction, with 67%. This demonstrates generally positive customer experiences, with opportunities for improvement in specific regions.
Average Check indicates spending per transaction, crucial for revenue analysis and understanding customer purchasing behavior.
The average check for Subway in Spain is 13.6 EUR, representing a 7.8% year-over-year increase. Andalusia has the highest average check at 18.6 EUR. Catalonia and Community of Madrid have average checks 13.4 and 13.2 EUR respectively. The overall increase suggests customers are spending more per visit.
Outlet count reflects brand presence and market reach, directly impacting accessibility and brand visibility.
Subway has a total of 14 outlets in Catalonia, making it the region with the highest number of locations. Community of Madrid is second with 11 outlets. Navarre, Region of Murcia and Autonomous Community of the Basque Country have only 1 outlet each, indicating a concentrated presence in certain regions.
Competitor analysis identifies key rivals and overlap in customer base, crucial for strategic positioning and competitive advantage.
Burger King (6.83%), McDonald's (6.02%), and KFC (5.82%) are the top competitors for Subway in Spain, based on cross-visitation data. VIPS (3.01%) and Popeyes Famous Louisiana Chicken (2.61%) also compete for Subway's customers, highlighting the competitive fast-food landscape.
Traffic workload analysis by hours reveals peak times, enabling optimized staffing and resource allocation for enhanced customer service.
Traffic workload at Subway in Spain peaks between 12:00 pm and 8:00 pm, with the highest traffic observed at 3:00 pm (50.06%). Traffic is significantly lower during the early morning hours (0:00 am to 6:00 am). This indicates the need for higher staffing levels during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, improving engagement and resonance with different demographic groups.
Subway in Spain has a higher affinity with Women (95) and Men (105). Gen Z exhibits the highest affinity (162), followed by Gen Y (127), suggesting a strong appeal to younger demographics, while Gen X (46) is under-indexed. The high affinity shows brand appeal to the particular segment.