Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence VICIO performance in the Spain and how they change over time
See what factors influence VICIO performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of VICIO' competitors in the Spain
An analysis of VICIO' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
VICIO is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
VICIO's market performance is at the 58th percentile in Spain's Cafe & Restaurants industry, indicating an average market standing. This means VICIO is ahead of many brands but not a leader. Performance peers in the same percentile range include Barlovento Tragos y Bocados, Los Manueles, La Boca Te Lía, Restaurant Prado De Flores, NAP, and Mussol.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
VICIO's overall customer satisfaction is 80%, a decrease of 1.2 percentage points year-over-year. The Community of Madrid shows the highest satisfaction at 84%, while the Valencian Community has the lowest at 71%. Catalonia is the only region showing an increase in customer satisfaction. This indicates a need to address satisfaction issues, particularly in the Balearic and Valencian Communities.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization.
VICIO's overall average check is 20.1 EUR, a 4% increase year-over-year. The Community of Madrid has the highest average check at 22.4 EUR. The Balearic Islands have the lowest average check at 18.8 EUR. This suggests successful upselling or increased order values, but regional differences warrant further investigation.
Outlet count indicates market reach and expansion, influencing brand visibility and accessibility.
VICIO has 15 outlets in Catalonia, the highest number among Spanish regions. The Community of Madrid has 11 outlets. Balearic Islands, Valencian Community, and Andalusia each have 2 outlets. Galicia, Aragon and Asturias each have 1 outlet. This distribution highlights Catalonia as a key market, with potential for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
VICIO's top competitors based on cross-visitation are McDonald's (5.80%), Burger King (4.64%), KFC (3.48%), VIPS (3.15%), and Hamburguesería Goiko (2.49%). This indicates that VICIO's customers also frequent these fast-food and casual dining chains, suggesting a need to differentiate and capture a larger share of their customer base.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
VICIO experiences peak traffic workload between 7 PM and 10 PM, with the highest workload at 9 PM (67.98%). Traffic is minimal between 1 AM and 10 AM. This data suggests the need for increased staffing and resource allocation during evening hours to manage customer demand effectively.
Understanding consumer segments enables targeted marketing and product development strategies.
VICIO's customer base shows a high affinity towards women (90) and men (109). Gen X is under-indexed (70), while Gen Y (114) and Gen Z (160) are over-indexed. This suggests that VICIO resonates more strongly with younger generations, indicating a need to tailor marketing efforts to maintain and grow this segment while also attracting Gen X customers.