Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence VICIO performance in the Spain and how they change over time
See what factors influence VICIO performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of VICIO' competitors in the Spain
An analysis of VICIO' competitors in the Spain
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
VICIO is in the top 1% of brands
Sample of brands in the same percentile
Market performance reveals brand's share of foot traffic, reflecting its competitive strength and customer preference in the cafe & restaurants industry.
VICIO's MARKET PERFORMANCE in Spain is at the 99th percentile, indicating a leading market position. This high percentile signifies strong customer preference compared to peers like Angus Grill Steakhouse Brasserie, Dino, La Boca Te Lía, Haus, Txots, and LOLITA Taberna Andaluza.
Customer satisfaction (CSAT) reflects loyalty and brand perception. Monitoring CSAT helps identify areas for service improvement and customer retention.
VICIO's overall customer satisfaction in Spain is 79%, a decrease of 2 percentage points year-over-year. CSAT varies by region, with Community of Madrid at 82% and Balearic Islands showing a more significant decrease. Focus on regions with lower CSAT to improve customer experience.
Average check indicates customer spending per visit. Tracking this KPI helps to evaluate pricing strategies and identify upselling opportunities.
VICIO's overall average check in Spain is 20 EUR, a 2.50% increase year-over-year. Barcelona has the highest average check at 26.90 EUR. Focus on maintaining growth and understanding regional spending habits to optimize revenue.
Number of outlets indicates brand's market presence and expansion. Tracking this KPI helps assess brand's growth and market coverage.
VICIO has a varying number of outlets across Spain, with Catalonia leading at 11 outlets followed by Community of Madrid at 9. This distribution reflects strategic expansion efforts, with room for growth in other regions.
Identifying competitors reveals market dynamics and customer choices. Understanding cross-visitation helps refine marketing and competitive strategies.
VICIO's top competitors in Spain, based on customer cross-visitation, are McDonald's (5.70%), Burger King (4.70%), and KFC (3.36%). This indicates a competitive landscape dominated by fast-food chains. Healthy Poke(2.35%) and VIPS(3.19%) are also significant competitors.
Traffic workload analysis reveals peak hours and operational efficiency. Understanding traffic patterns helps optimize staffing and resource allocation.
VICIO experiences peak traffic workload between 7 PM and 10 PM, reaching its highest point at 9 PM (67.22%). Traffic is minimal between 1 AM and 11 AM. Operational strategy should align with this peak time for optimal performance.
Consumer segment analysis enables targeted marketing. Understanding gender and generational preferences improves engagement and ROI.
VICIO's consumer base shows affinity toward women (92) compared to men(107). Gen Z exhibits the highest affinity (154), followed by Gen Y (115), and Gen X (71). The numbers reflect higher or lower engagement and interest. These insights are crucial for tailored campaigns.
Cafés & Restaurants