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Managing Partner, Global Business Development
See what factors influence Subway performance in the Argentina and how they change over time
See what factors influence Subway performance in the Argentina and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Argentina
An analysis of Subway' competitors in the Argentina
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals brand's foot traffic share, showing its competitive strength and customer preference within the Cafe & Restaurants sector.
Subway in Argentina holds a leading market performance at the 99th percentile. This top 1% position shows strong customer preference relative to peers like Antares and Faricci (99th percentile). This shows strong market presence.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and repeat business, vital for sustained growth.
Subway's overall CSAT in Argentina is 63%, a slight increase of 0.4pp year-over-year. CSAT varies by state, with Buenos Aires at 67% (down 5.4pp) and Neuquén Province at 46% (down 28.7pp), indicating regional satisfaction differences that need attention.
Average check indicates the typical transaction value, reflecting pricing strategy effectiveness and customer spending habits at Subway locations.
Subway's average check in Argentina is 11.4K ARS, a 40.1% increase year-over-year. Buenos Aires has the highest average check at 12.2K ARS, with no growth, while Neuquén Province has 11.6K ARS, also with no growth. Mendoza has 11K ARS.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and accessibility to customers across different regions.
Subway has 28 outlets in Buenos Aires, representing the largest concentration in Argentina. Mendoza has 6 outlets, Chubut Province 5, Santa Fe 3, and Neuquén Province 2. Several provinces including Corrientes, Santiago del Estero, Misiones, Córdoba Province and Chaco each have 1 outlet.
Competitor analysis identifies key rivals, informing competitive strategies and highlighting areas where Subway can differentiate itself to attract more customers.
Subway's top competitors in Argentina are McDonald's (18.51% cross-visitation), Burger King (7.47%), Café Martínez (5.34%), Mostaza (4.98%), and Havanna (4.27%). These brands are frequently visited by Subway customers.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand and optimize service during busy periods.
Subway in Argentina experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest at 1:00 PM (55.46). Traffic is lowest between midnight and 7:00 AM. This information is essential for staffing optimization.
Understanding consumer segments allows for targeted marketing, tailoring messaging and offers to resonate with specific demographics and increase engagement.
Subway's customer base in Argentina has a slightly higher affinity towards Men (104 index) compared to Women (96 index). Gen Z shows a very high affinity (227 index), while Gen X (83 index) and Gen Y (91 index) are under-indexed.
