Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sub Station II performance in the United States and how they change over time
See what factors influence Sub Station II performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Sub Station II is in the lower 33% of brands
Sample of brands in the same percentile
An analysis of Sub Station II' competitors in the United States
An analysis of Sub Station II' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Sub Station II's market performance is in the lower 33%, indicating a lagging position. This means the brand captures less foot traffic compared to its competitors. Performance peers in a similar range include Nordstrom Ebar Artisan Coffee, 5 Esquinas, The Pit Room, Burly Burger, Hofbrauhaus Restaurant, and Carey Hilliard's Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Sub Station II's overall CSAT is 74%, a decrease of 4.1 percentage points year-over-year. Kentucky shows the highest CSAT at 97% with a 25.3 percentage point increase, while Tennessee shows the largest decrease at -29.2 percentage points. This suggests varying customer experiences across different states.
Average check (transaction value) indicates spending per customer, influencing revenue. Monitoring it helps optimize pricing and identify upselling opportunities.
Sub Station II's overall average check is $16.80, an increase of 11.3% year-over-year. South Carolina has the highest average check at $17.50, while North Carolina's average check is $15.90. This indicates customers are spending more per visit compared to the previous year.
Outlet count reflects brand reach and market presence. Growth indicates expansion, while decline may signal consolidation or challenges.
Sub Station II has 40 outlets across the United States. South Carolina has the most outlets with 26, followed by North Carolina with 6. Other states include Kentucky, New Hampshire, Texas, Ohio, Tennessee and Maryland. This distribution highlights the brand's geographic focus.
Identifying competitors reveals market dynamics and customer choices. Understanding cross-visitation patterns informs competitive strategies.
The top competitors for Sub Station II, based on customer cross-visitation, are McDonald's (18.46%), Chick-fil-A (9.23%), Burger King (7.69%), Hardee's (7.69%), and Bojangles (6.92%). This indicates that customers who visit Sub Station II also frequent these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Sub Station II experiences peak traffic workload between 11 AM and 6 PM, with the highest workload at 12 PM (64.11%) and 1 PM (63.58%). Traffic is minimal before 9 AM and after 9 PM. This data suggests optimal staffing during the lunch and early dinner hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies based on affinity insights.
Sub Station II's customer base shows a higher affinity among women (105%) compared to men (95%). Gen X shows the highest affinity (119%), followed by Gen Y (105%), while Gen Z is under-indexed (70%). This suggests marketing should focus on Gen X and Gen Y, with consideration for female preferences.