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Managing Partner, Global Business Development
See what factors influence Sub Station II performance in the United States and how they change over time
See what factors influence Sub Station II performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Sub Station II' competitors in the United States
An analysis of Sub Station II' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sub Station II is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Sub Station II's market performance is leading as it is in the top 1% of brands. It indicates a very strong competitive position, suggesting high customer preference. Its performance peers includes Central Bar + Kitchen, Sportsman's Bar & Grill, The Original Pancake House, Crabby Dick's, NYC HALAL EATS NILES, CIUDAD BONITA, all brands with the same high market share.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. High CSAT is key to success.
Overall customer satisfaction for Sub Station II is 70%, a decrease of 7.6 percentage points year-over-year. Kentucky shows the highest CSAT (100%), while North Carolina has the lowest (62%). This highlights regional differences in customer experience. CSAT trended from 64.04 in May to 65.95 in July.
Average check (ticket size) indicates spending per customer, crucial for revenue. Growth shows increased customer value and effective pricing.
The overall average check for Sub Station II is $15.80, up 7.6% year-over-year. South Carolina's average check is $16.20, while North Carolina's is $15.50. The average check trended from $14.25 in May to $17.98 in July.
Outlet count reflects brand presence and growth. More outlets often mean greater market reach and brand visibility to potential customers.
Sub Station II has a total of 39 outlets. South Carolina has the most outlets (26), followed by North Carolina (6). Other states with outlets include Kentucky (2), and New Hampshire, Texas, Ohio, Tennessee, and Maryland each with one outlet.
Knowing competitors helps a brand understand its position and refine strategies. Tracking cross-visitation reveals shared customer base.
McDonald's is the top competitor with a cross-visitation rate of 19%. Other key competitors include Chick-fil-A (9%), Taco Bell (8%), Hardee's (7.5%), and Bojangles (7%). This shows potential customers often visit fast food chains.
Understanding peak hours ensures adequate staffing and resource allocation, improving customer experience and maximizing sales potential.
Traffic workload peaks between 12 PM and 1 PM, reaching 65.27 and 65.20, respectively. Traffic starts increasing significantly at 10 AM (27.17). There is very low traffic before 9 AM and after 9 PM.
Understanding consumer demographics enables targeted marketing. Gender and generation insights inform tailored messaging and product development.
Women have a high affinity (110%) for Sub Station II compared to the average consumer. Men are slightly under-indexed (91%). Gen Y shows the highest affinity (114%), followed by Gen X (107%), while Gen Z is underrepresented (55%).