Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Sticks performance in the Mexico and how they change over time
See what factors influence Sticks performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Sticks' competitors in the Mexico
An analysis of Sticks' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sticks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand share of foot traffic, crucial for understanding competitive strength and customer preference in the industry.
Sticks' market performance is in the top 1% in Mexico's Cafe & Restaurants industry, positioning it as a leading brand. This high percentile indicates strong customer preference. Performance peers in a similar range include Tony Roma's, Sabores, SUKIDAI SUSHI, Moma Sushi + Pizza, AZKATL - Gastronomía Mexicana, and Criollo Restó.
Customer satisfaction (CSAT) reflects customer happiness, which is critical for retention, positive reviews, and overall business success and growth.
Sticks' overall CSAT in Mexico is 40%, a significant decrease of 42.3 percentage points year-over-year. In Jalisco, CSAT is also 40%, with the same decrease. This indicates a substantial decline in customer satisfaction, signaling potential issues requiring immediate attention to improve customer sentiment and prevent churn.
Average check is vital for understanding spending habits and revenue trends, informing pricing strategies and promotional effectiveness.
Sticks' overall average check in Mexico is 135 MXN, a slight decrease of 0.9% year-over-year. In Jalisco, the average check is also 135 MXN, showing no change. This suggests relatively stable spending per customer, but close monitoring is needed to understand the reasons behind the overall slight decrease.
Outlet count indicates market reach and expansion, reflecting brand growth and customer accessibility within a specific region.
Sticks has 18 outlets in Jalisco, Mexico. This represents 100% of its presence within the tracked locations. The data indicates no expansion or contraction in the number of outlets during the reporting period.
Competitor analysis helps identify key rivals and customer preferences, guiding strategic positioning and marketing efforts.
Sticks' top competitors in Mexico, based on customer cross-visitation, are Little Caesars (9.86%), Little Caesars Pizza (8.45%), Burger King (7.04%), Starbucks (7.04%), and McDonald's (7.04%). This indicates that customers who visit Sticks also frequent these fast-food and coffee chains.
Understanding traffic patterns by hour allows for optimized staffing, resource allocation, and targeted promotions to maximize customer engagement.
Sticks experiences peak traffic between 12 PM and 4 PM, with the highest workload around 3 PM (59.75%). Traffic is minimal during the early morning hours. This data suggests optimal staffing during peak hours and potential for targeted promotions during slower periods.
Analyzing consumer segments enables targeted marketing, customized offerings, and improved customer engagement based on demographic insights.
Women show a high affinity (104%) for Sticks compared to the average consumer. Men are slightly under-indexed (97%). Gen X exhibits a very high affinity (415%) towards the brand compared to the average consumer, indicating a strong preference within this generation. This provides opportunity for specific campaigns.