Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence P.F. Chang's performance in the Mexico and how they change over time
See what factors influence P.F. Chang's performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of P.F. Chang's' competitors in the Mexico
An analysis of P.F. Chang's' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
P.F. Chang's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference, showing brand's share of foot traffic within the Cafe & Restaurants industry.
P.F. Chang's holds a leading position with a market performance percentile of 99 in Mexico's Cafe & Restaurants industry. This indicates very strong customer preference and a high share of foot traffic compared to its peers like Tacos Atarantados, Restaurante Sabor a mi, Helados Sultana, El Chepe - tacos, cortes, hotdogs, snacks, mixología., Mi Viejo Café, and Tantra | Best beach club in Tulum all positioned at the 99th percentile.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and revenue.
P.F. Chang's overall customer satisfaction in Mexico is 55%, a decrease of 1.7 percentage points year-over-year. Guanajuato shows the highest CSAT at 82% with a growth of 3.2 percentage points. Querétaro follows with 72% and a growth of 9.2 percentage points. Yucatán has 66% and 0.6 percentage points growth. Morelos shows 63%. Jalisco shows 58% with 1.2 percentage points growth.
Average check reflects customer spending per visit, crucial for revenue and profitability analysis, and strategic pricing adjustments.
The overall average check for P.F. Chang's in Mexico is 491.6 MXN, a 1% increase year-over-year. Yucatán has the highest average check at 530.4 MXN. Querétaro has 458.7 MXN, State of Mexico has 457.3 MXN, Morelos has 433.3 MXN, and Nuevo León has 428.6 MXN. Growth values are not available for the states listed.
Number of outlets indicates brand reach and market penetration, crucial for expansion and market share dominance strategies.
P.F. Chang's has the most outlets in the State of Mexico (4). Jalisco and Nuevo León each have 3 outlets. Tamaulipas, Puebla, Yucatán, Guanajuato, Querétaro, and Morelos each have 1 outlet. This distribution highlights the brand's presence across different states in Mexico.
Competitor analysis identifies key rivals, informing strategies to enhance competitive advantage and customer acquisition efforts.
The top competitors for P.F. Chang's in Mexico, based on customer cross-visitation, are Starbucks (7.33%), Toks (4.36%), La Casa de Toño (3.96%), KFC (3.56%), and VIPS (3.56%). This indicates that customers who visit P.F. Chang's also frequent these establishments, suggesting they cater to a similar customer base.
Traffic workload analysis optimizes staffing and resource allocation by understanding peak hours and customer flow patterns.
P.F. Chang's in Mexico experiences peak traffic workload between 12:00 PM (32.80) and 9:00 PM (55.70), with the highest workload at 56.03 around 5:00 PM and 6:00 PM. Traffic is minimal during the early morning hours (0:00 AM - 11:00 AM), gradually increasing throughout the afternoon.
Understanding consumer segments enables targeted marketing and product strategies to maximize engagement and brand affinity.
Both Women and Men are equally represented. Gen Y (135) and Gen Z (119) show higher affinity, suggesting over-representation among P.F. Chang's consumers in Mexico. Gen X (30) is under-indexed, indicating lower than average representation.