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See what factors influence Starbucks performance in the South Africa and how they change over time
See what factors influence Starbucks performance in the South Africa and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the South Africa
An analysis of Starbucks' competitors in the South Africa
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's foot traffic share, indicating competitive strength and customer preference within the Cafe & Restaurants industry.
Starbucks holds a leading market performance position in South Africa, ranking in the top 1% within the Cafe & Restaurants industry. This indicates a strong competitive standing, suggesting a significant share of customer foot traffic. Performance peers within a similar range are News Cafe, Papachinos, MODROCKERS, Chefs Warehouse, The Daily Coffee Café, and The 11th Floor.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and long-term business success. High CSAT drives repeat visits.
Starbucks' overall customer satisfaction in South Africa is 60%, a decrease of 5.5 percentage points year-over-year. CSAT varies by region: Gauteng shows 64%, Western Cape 62%, while KwaZulu-Natal lags at 47% with a significant decrease. Focus should be on improving satisfaction in KwaZulu-Natal.
Average check (AvgCheck) reflects the average amount spent per transaction, crucial for revenue management and understanding customer spending habits at Starbucks.
The overall average check for Starbucks in South Africa is 120.6 ZAR, up 11.5% year-over-year. Free State has the highest average check at 145.5 ZAR, followed by Gauteng at 142 ZAR. Western Cape shows the lowest at 88.4 ZAR. This suggests varying spending habits across regions.
Outlet count indicates brand reach and market penetration. More outlets mean increased accessibility, potentially boosting revenue and brand visibility for Starbucks.
Starbucks has a total of 64 outlets in South Africa. The distribution is as follows: Gauteng leads with 32 outlets, Western Cape has 23, KwaZulu-Natal has 7, and Free State has 2. This indicates a concentration of Starbucks locations in Gauteng and Western Cape.
Knowing top competitors helps refine strategies to capture market share. Cross-visitation rates reveal shared customer bases, informing targeted marketing efforts.
The top competitors for Starbucks in South Africa, based on customer cross-visitation, are McDonald's (21.21%), KFC (17.05%), Spur (14.77%), Wimpy (9.47%), and Nando's (6.82%). This indicates that a significant portion of Starbucks customers also visit these fast-food and casual dining chains.
Traffic workload by hour (HoD) helps optimize staffing and resource allocation. Identifying peak hours ensures efficient service and maximizes revenue potential.
Starbucks' traffic workload in South Africa peaks between 11:00 and 17:00, with the highest workload at 14:00 (57.03%). There's a significant increase in traffic starting at 6:00, reaching high levels from 7:00 to 19:00. Workload is lowest between 23:00 and 5:00.
Understanding consumer segments helps tailor marketing. Gender and generational insights allow targeted campaigns that resonate, boosting engagement and ROI for Starbucks.
Starbucks in South Africa shows a consumer gender mix where women are overrepresented (88 affinity index) and men are also overrepresented (110 affinity index). The generational mix shows Gen Y is significantly overrepresented (140 affinity index) while Gen X is underrepresented (45 affinity index).