Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the Guatemala and how they change over time
See what factors influence Starbucks performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Starbucks is right in the middle
Sample of brands in the same percentile
An analysis of Starbucks' competitors in the Guatemala
An analysis of Starbucks' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks in Guatemala holds a market performance percentile of 45, indicating a below average/lagging position. This suggests a need to improve market share relative to competitors like Applebee's Grill + Bar, NEREA, Chichoy, Hacienda Real, Burrito House y Tio Lio Kaphe, and Las crepas en la terraza, who share the same percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for service improvement.
Starbucks' overall CSAT in Guatemala is 58%, a decrease of 17.1 percentage points year-over-year, indicating declining customer satisfaction. The Guatemala Department shows a CSAT of 61%, with a 20 percentage point decrease. This decline requires attention to improve customer experience.
Average check reveals customer spending habits. Tracking this KPI helps optimize pricing strategies and identify revenue growth opportunities.
The average check for Starbucks in the Guatemala Department is 97.9 GTQ, with no growth compared to the previous year. Dynamic data shows fluctuations between 93.75 GTQ and 106.25 GTQ. Overall average check data is missing.
Outlet count indicates market presence and accessibility. Monitoring outlet distribution helps assess market coverage and expansion opportunities.
Starbucks has 9 outlets in the Guatemala Department and 1 in Chiquimula. The Guatemala Department accounts for 90% of Starbucks' outlets in Guatemala, indicating a concentration of stores in that region.
Competitor analysis identifies key rivals and their market share. This insight informs competitive strategies and helps differentiate the brand.
McDonald's (26.67%), San Martín (23.33%), Pollo Campero (21.67%), Burger King (18.33%), and Taco Bell (11.67%) are the top competitors for Starbucks in Guatemala, based on cross-visitation data. This indicates customers who visit Starbucks also frequent these establishments.
Traffic workload analysis reveals peak hours and customer flow. This insight helps optimize staffing and resource allocation for better service.
Starbucks in Guatemala experiences peak traffic between 16:00 and 18:00 (4:00 PM - 6:00 PM), with the highest workload at 58.44%. Traffic is minimal during the early morning hours (0:00-5:00 AM), suggesting a need to adjust staffing accordingly.
Understanding consumer segments allows for targeted marketing. Gender and generational insights inform tailored campaigns and product development.
Women are overrepresented among Starbucks customers in Guatemala (affinity index of 80), while men are also overrepresented (affinity index of 112). Gen X is significantly overrepresented (affinity index of 238), indicating a high affinity for the brand among this generation.