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Managing Partner, Global Business Development
See what factors influence Starbucks performance in the Guatemala and how they change over time
See what factors influence Starbucks performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Guatemala
An analysis of Starbucks' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance reveals competitive strength and customer preference, showing the brand's share of foot traffic in its industry.
Starbucks holds a leading market position in Guatemala's Cafe & Restaurant industry, ranking in the top 1% with a percentile of 99. This indicates strong customer preference and competitive advantage. Performance peers include Chichoy, Street Food Friends La Floresta, NEREA, Vice Pizzeria Antigua, Mirador Rutzil, and Sababa Restaurant, all within the same percentile range.
Customer satisfaction (CSAT) indicates brand loyalty and service quality, reflecting the customer's perception of their experience.
Starbucks' overall CSAT in Guatemala is 65%, a decrease of 1.4 percentage points year-over-year. The Guatemala Department shows a CSAT of 67%, with a growth decrease of 5.8 percentage points. This suggests declining customer sentiment despite a relatively high satisfaction score, warranting attention to service improvements.
Average check reflects customer spending per visit, indicating pricing power and product appeal.
The overall average check for Starbucks in Guatemala is 97.6 GTQ, a 38% increase year-over-year. The Guatemala Department maintains an average check of 97.5 GTQ with no growth. This increase signifies higher spending per customer, potentially driven by price adjustments or changes in product mix.
Number of outlets indicates market reach and expansion strategy, showing the brand's physical presence.
Starbucks has 9 outlets in the Guatemala Department and 1 in Chiquimula. This distribution indicates a concentrated presence in the Guatemala Department, with limited expansion in other areas. The brand should consider extending its reach with more outlets.
Competitor analysis reveals direct rivals and customer preferences, highlighting key competitive dynamics.
The top competitors for Starbucks in Guatemala, based on cross-visitation, are McDonald's (32%), San Martín (26.67%), Burger King (22.67%), Pollo Campero (21.33%), and Taco Bell (14.67%). These brands share customer overlap with Starbucks, indicating potential areas for competitive focus and differentiation.
Traffic workload patterns reveal peak hours and operational efficiency, optimizing staffing and resource allocation.
Starbucks in Guatemala experiences peak traffic between 15:00 and 19:00, with workload peaking around 17:00. The lowest traffic occurs in the early morning hours (0:00-4:00). This shows the best and worst hours, allowing Starbucks to organize staffing and resource allocation.
Consumer segment analysis guides targeted marketing, improving relevance and effectiveness through tailored messaging.
Women are overrepresented in the consumer base (Affinity Index 65), whereas Men are highly overrepresented with (Affinity Index 117), suggesting a need to tailor promotions to this segment. Gen X has an Affinity Index of 232, also highlighting an overrepresentation to take into account.