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Managing Partner, Global Business Development
See what factors influence Domino's Pizza performance in the Canada and how they change over time
See what factors influence Domino's Pizza performance in the Canada and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Domino's Pizza' competitors in the Canada
An analysis of Domino's Pizza' competitors in the Canada
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Domino's Pizza holds a leading market performance position in Canada's Cafe & Restaurants industry with a percentile of 99. This indicates Domino's captures a substantial portion of customer traffic, underscoring strong brand preference. Performance peers in a similar range include Denny's, Harvey's, Montana's BBQ & Bar, Osmow's Shawarma, Earls Kitchen + Bar, and Jack Astor's Bar & Grill, suggesting a competitive landscape at the top.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand image, and revenue. Higher CSAT scores typically correlate with repeat business.
Domino's Pizza in Canada shows an overall CSAT of 78%, a decrease of 1.4 percentage points year-over-year. Satisfaction varies by location, with Newfoundland and Labrador leading at 85% but experiencing a -4pp decrease. Prince Edward Island saw the largest drop at -9.8pp. Alberta is the only province with an increase, growing 1.5pp. These fluctuations highlight areas for targeted service improvements.
Average check (Avg Check) indicates the amount customers spend per visit, influencing revenue and profitability. Tracking Avg Check helps inform pricing strategies.
Domino's Pizza in Canada has an overall average check of CAD 23.7, a 1.9% increase year-over-year. Quebec has the highest average check at CAD 26.7, while Alberta's average check is CAD 24.1. The positive growth suggests successful pricing or increased order sizes, impacting revenue positively.
Number of Outlets shows brand reach and market penetration. More outlets often correlate with higher brand visibility and accessibility for customers.
Domino's Pizza has a significant presence in Canada, particularly in Ontario with 295 outlets. British Columbia and Alberta follow with 107 and 90 outlets, respectively. Quebec has 62 outlets. This distribution reveals key markets and areas with growth opportunities, impacting market share and customer reach.
Identifying competitors via cross-visitation data reveals key rivals and helps refine strategies to maintain or gain market share and better understand market dynamics.
Domino's Pizza in Canada sees the highest cross-visitation from Tim Hortons (17.42%) and McDonald's (14.23%) customers, indicating these are frequent alternatives. A&W Canada, Subway and Wendy's have lower cross-visitation rates at 5.60%, 4.57% and 3.99% respectively. This shows that many Domino's customers also frequent those restaurants, and should keep in mind these key players while making business decisions.
Traffic workload analysis identifies peak hours, optimizing staffing and resource allocation. Effective workload management enhances customer experience and operational efficiency.
Domino's Pizza experiences peak traffic workload between 10 AM and 10 PM, with a noticeable surge from 4 PM to 7 PM (61.32%). Traffic significantly decreases overnight, reaching minimal levels between 3 AM and 9 AM. The data suggests that Domino's traffic demand is highest in the afternoon and evening.
Consumer segment analysis informs targeted marketing strategies. Gender and generational insights enable tailored campaigns, boosting relevance and engagement with specific demographics.
Domino's Pizza customers in Canada show a high affinity towards women (90 index) and men (107 index). Gen X (114 index) shows the highest affinity followed by Gen Y (94 index). Gen Z (84 index) customers are relatively under-indexed. This data shows the need to tailor marketing efforts to different consumer groups.