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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence SPoT Coffee performance in the United States and how they change over time
See what factors influence SPoT Coffee performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of SPoT Coffee' competitors in the United States
An analysis of SPoT Coffee' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
SPoT Coffee is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the cafe & restaurants industry.
SPoT Coffee's MARKET PERFORMANCE is at the 96th percentile, indicating a leading position in the market. This means SPoT Coffee captures more customer traffic than 96% of its peers. Performance peers in a similar range include Chicken Rico, George's, Spear Ridge Café, Philly's Best, Urban Grill Indian Cuisine, and Phillippi Creek Oyster Bar, suggesting a competitive landscape among these brands.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty, impacts brand reputation, and drives repeat business and positive word-of-mouth.
SPoT Coffee's overall CSAT is 74%, a decrease of 2.1 percentage points year-over-year. In New York, the CSAT is also 74% with the same decrease. The CSAT fluctuated between 71.43% and 77.05% during the observed period, indicating variability in customer experience. While generally positive, there is a slight downward trend requiring attention.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend.
SPoT Coffee's overall average check is $12.60, a decrease of 8.6% year-over-year. The average check in New York is also $12.60. The average check varied between $9.38 and $14.32 over the period. The decrease suggests potential price sensitivity or changes in customer purchasing behavior.
Number of outlets indicates brand's reach and market presence, influencing accessibility and brand visibility for consumers.
SPoT Coffee has 12 outlets in New York. The absence of growth data suggests the number of outlets has remained constant during the observed period. This indicates a stable, but not expanding, physical presence in the New York market.
Understanding competitors helps refine strategies, identify differentiation opportunities, and benchmark performance against industry rivals.
SPoT Coffee's top competitors based on cross-visitation are McDonald's (14.08%), Burger King (8.45%), Chipotle Mexican Grill (7.04%), Starbucks (7.04%), and Dunkin' (7.04%). This indicates that customers who visit SPoT Coffee also frequently visit these fast-food and cafe chains, pointing to shared customer preferences or needs.
Traffic workload reveals peak hours, enabling staffing and resource optimization to enhance customer experience and operational efficiency.
SPoT Coffee experiences peak traffic between 10:00 AM and 12:00 PM, with workload values around 67%. Traffic starts increasing at 7:00 AM, peaks mid-day, and declines significantly after 6:00 PM, reaching minimal levels by 8:00 PM. Resource allocation should align with these peak hours to ensure optimal service.
Consumer segments allow for targeted marketing, tailoring products and messages to specific demographic groups based on their affinity.
SPoT Coffee's consumer base shows a higher affinity towards women (index 88), suggesting women are overrepresented among SPoT Coffee customers. Among generations, Gen Y (index 120) and Gen Z (index 128) are the segments with a high affinity, while Gen X is under-indexed (66). This indicates a stronger engagement with younger generations.