Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Spesial Sambal performance in the Indonesia and how they change over time
See what factors influence Spesial Sambal performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Spesial Sambal' competitors in the Indonesia
An analysis of Spesial Sambal' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Spesial Sambal's market performance is at the 99th percentile, indicating a leading position in Indonesia's Cafe & Restaurants industry. This high percentile reflects a strong brand presence and high customer preference compared to peers like Starbucks, Roti Romi Roti Mimpi Indah, Bandar Djakarta, FINNS Beach Club, Solaria, and Sambal Bakar Bu RT, all within the same percentile range.
Customer satisfaction (CSAT) is crucial for understanding brand perception and loyalty, directly impacting repeat business and long-term growth.
Spesial Sambal's overall CSAT is 52%, a decrease of 8.8 percentage points year-over-year. Java shows 54% CSAT, while Lesser Sunda Islands have 32%. The decline in CSAT suggests potential issues in service or product quality that need addressing to improve customer loyalty.
Average check is a key performance indicator (KPI) reflecting customer spending per visit, essential for revenue analysis and profitability assessment.
Spesial Sambal's overall average check is 45.9K IDR, up 1.8% year-over-year. Lesser Sunda Islands shows 62.4K IDR, while Java is at 44.8K IDR. The increase indicates customers are spending slightly more, possibly due to pricing adjustments or increased order sizes.
Number of outlets indicates brand reach and market presence, crucial for expansion strategies and overall market share dominance.
Spesial Sambal has 183 outlets in Java, 12 in Lesser Sunda Islands, 8 in Sumatra, 4 in Sulawesi, and 1 each in Western New Guinea, Maluku and Kalimantan. The concentration in Java indicates a strong regional presence, with potential for expansion in other regions.
Identifying key competitors via cross-visitation helps understand market dynamics and customer preferences, informing competitive strategies.
Spesial Sambal's top competitors are Pizza Hut (3.46% cross-visitation), KFC (3.31%), Waroeng Steak & Shake (2.66%), Richeese Factory (2.51%), and Kopi Kenangan (2.43%). This indicates that customers who visit Spesial Sambal also frequently visit these fast-food and cafe chains.
Traffic workload by hours reveals peak times, enabling staffing and marketing optimization for enhanced customer experience.
Spesial Sambal experiences peak traffic between 17:00 and 20:00, with the highest workload at 18:00 (66.75%). Traffic is lowest in the early morning hours. This data allows for optimized staffing and targeted promotions during peak hours.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies for maximum effectiveness.
Women show high affinity (80%) while men are significantly over-represented (117%). Gen X (108%) and Gen Y (107%) are slightly over-represented. Gen Z is under-indexed (84%), suggesting a need for targeted marketing to attract younger consumers.
