Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Southern Maid Donuts performance in the United States and how they change over time
See what factors influence Southern Maid Donuts performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Southern Maid Donuts' competitors in the United States
An analysis of Southern Maid Donuts' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Southern Maid Donuts is in the lower 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Southern Maid Donuts is in the lower 25% of brands, indicating a critically low market performance. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Destination Downtown Food Hall, 83, Ottava Via, The Blend Coffee & Cocktails, Sweet Susie's Frozen Treats, and Riverwinds Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Tracking CSAT helps identify areas for service improvement.
Overall customer satisfaction for Southern Maid Donuts is 71%, a decrease of 5.5 percentage points year-over-year. Louisiana shows a CSAT of 76% with a 13.4 percentage point increase, while Texas has a CSAT of 67% with an 18.7 percentage point decrease. This indicates varying customer experiences across states.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring trends helps optimize pricing and promotions.
The overall average check for Southern Maid Donuts is $8.80, a decrease of 17.3% year-over-year. In Texas, the average check is $11.00, while in Louisiana, it is $7.60. The decrease in average check suggests a need to analyze spending habits and potentially adjust offerings.
Number of outlets indicates brand reach and market presence. Tracking outlet distribution informs expansion and market penetration strategies.
Southern Maid Donuts has 9 outlets in Texas, 3 in Louisiana, and 1 in North Carolina. The concentration of outlets in Texas suggests a stronger market presence in that state compared to Louisiana and North Carolina.
Identifying top competitors helps understand market dynamics and competitive threats. Cross-visitation data reveals shared customer base.
Top competitors for Southern Maid Donuts, based on customer cross-visitation, include McDonald's, Whataburger, Southern Classic Chicken, Sonic Drive-In, and Burger King. McDonald's, Whataburger, Southern Classic Chicken, and Sonic Drive-In share the highest cross-visitation (12.07%), followed by Burger King (8.62%).
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation to meet customer demand.
Peak traffic for Southern Maid Donuts occurs between 8 AM and 10 AM, with the highest workload at 9 AM (57.67%). Traffic is minimal between midnight and 4 AM. This data suggests focusing resources during morning peak hours to optimize service.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies based on affinity insights.
Women show a slightly higher affinity (102%) compared to men (98%) for Southern Maid Donuts. Gen Z exhibits a significantly high affinity (256%), while Gen X (78%) and Gen Y (96%) are under-indexed. This suggests a strong appeal to Gen Z consumers.