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Managing Partner, Global Business Development
See what factors influence SOI 55 THAI KITCHEN performance in the Malaysia and how they change over time
See what factors influence SOI 55 THAI KITCHEN performance in the Malaysia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of SOI 55 THAI KITCHEN' competitors in the Malaysia
An analysis of SOI 55 THAI KITCHEN' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
SOI 55 THAI KITCHEN is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the Cafe & Restaurants industry.
SOI 55 THAI KITCHEN's Market Performance is at the 99th percentile, marking it as a leading brand. This high percentile indicates a strong market standing, reflecting a significant share of foot traffic relative to its peers like Secret Recipe, Dragon-i, GO Noodle House, Donkai, Marrybrown, and Vivo Pizza who are also in the same percentile range.
Customer satisfaction (CSAT) is crucial for brand loyalty and positive word-of-mouth, directly impacting revenue and long-term sustainability.
SOI 55 THAI KITCHEN boasts a high overall CSAT of 93%, a 1.7pp increase year-over-year. Negeri Sembilan shows the highest CSAT at 97%, up by 9.6pp, while Selangor is at 93% (up 1.4pp), and Kuala Lumpur at 91% (up 0.5pp). This indicates strong and improving customer sentiment across key locations.
Average check reflects customer spending per visit, influencing overall revenue and profitability in the Cafe & Restaurants industry.
SOI 55 THAI KITCHEN's overall average check is 47.3 MYR, a 1.4% decrease year-over-year. Selangor has the highest average check at 47.5 MYR, followed by Kuala Lumpur at 47.1 MYR and Negeri Sembilan at 46.1 MYR. The slight decrease indicates a need to analyze pricing or customer order patterns.
Number of outlets indicates brand's market presence and accessibility, reflecting growth and expansion within the Cafe & Restaurants industry.
SOI 55 THAI KITCHEN has 13 outlets in Selangor, 3 in Kuala Lumpur, and 1 in Negeri Sembilan. The concentration in Selangor suggests a strategic focus or stronger market presence in that state.
Competitor analysis identifies key rivals and customer overlap, informing strategies to differentiate and retain market share in the Cafe & Restaurants industry.
SOI 55 THAI KITCHEN's top competitors based on customer cross-visitation are Mohd Chan Restaurant (2.24%), ZUS Coffee (1.52%), OldTown White Coffee (1.30%), Secret Recipe (1.30%), and McDonald's (1.23%). These brands represent the alternative choices that SOI 55 THAI KITCHEN's customers also frequent.
Understanding traffic workload by hours helps optimize staffing, inventory, and promotions for peak times in the Cafe & Restaurants industry.
SOI 55 THAI KITCHEN experiences peak traffic workload between 18:00 and 21:00, with the highest at 20:00 (72.20). Traffic is minimal between 0:00 and 11:00. This data suggests the need for optimized resource allocation during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning, maximizing engagement and return on investment.
Women show an affinity index of 106, and Men 95. Gen Y shows an affinity index of 104, and Gen Z 105, while Gen X is 89. This indicates that women, Gen Y and Gen Z are overrepresented among SOI 55 THAI KITCHEN's consumers, while men and Gen X are underrepresented.