Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Soft Swirl performance in the Pakistan and how they change over time
See what factors influence Soft Swirl performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Soft Swirl is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Soft Swirl' competitors in the Pakistan
An analysis of Soft Swirl' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Soft Swirl's Market Performance is at the 99th percentile, making it a leading brand. This high percentile indicates a strong market presence compared to peers like Rehmat-e-Shereen, Beef Smash, The Lost Tribe, Haveli Restaurant, Zoro Burger - Gulberg, and Junoon Restaurant.
Competitor analysis spotlights key rivals. It guides strategic decisions in positioning, marketing, and service to gain a competitive edge.
Soft Swirl's top competitors based on customer cross-visitation are KFC (12.47%), McDonald's (9.19%), Cheezious (8.10%), Sweet Creme (6.13%), and Kababjees (5.91%). This shows customer preference towards fast-food chains.
Traffic workload patterns uncover peak hours. This allows optimized staffing and resource allocation for enhanced customer experience and operational efficiency.
Soft Swirl experiences peak traffic workload between 20:00 and 23:00, with the highest workload at 23:00 (64.13%). The lowest traffic occurs between 3:00 and 9:00, indicating a need to adjust resources to match demand.
Understanding consumer segments ensures targeted marketing. By gender and generation, it allows for tailored campaigns and personalized experiences, maximizing ROI.
Soft Swirl's customer base shows high affinity among women (111 Index) and men (98 Index). Also high affinity among Gen X (118 Index), Gen Z (117 Index) and Gen Y (101 Index). This suggests targeted appeal to all generations.