Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Soft Swirl performance in the Pakistan and how they change over time
See what factors influence Soft Swirl performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Soft Swirl' competitors in the Pakistan
An analysis of Soft Swirl' competitors in the Pakistan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Soft Swirl is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Soft Swirl's Market Performance is at the 60th percentile, indicating an average/above average market standing in Pakistan's Cafe & Restaurants industry. This means Soft Swirl is ahead of most brands. Performance peers in the same percentile range include Asian Wok, Gloria Jean's Coffees, Kruncheese, Butt Karahi F-10, Beef Smash, and Caffé Praha.
Customer Satisfaction reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
Soft Swirl's overall customer satisfaction (CSAT) is 68%, a 5.6 percentage point increase year-over-year. Khyber Pakhtunkhwa shows the highest CSAT at 82%, while Sindh and Islamabad Capital Territory show a decrease in CSAT. The CSAT trend shows fluctuations between June and August 2025, peaking in August.
Number of Outlets indicates brand reach and market presence, influencing accessibility and brand awareness.
Soft Swirl has 20 outlets in Punjab, 18 in Sindh, 7 in Islamabad Capital Territory and 6 in Khyber Pakhtunkhwa. Punjab has the highest number of outlets, indicating a strong presence in that region.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts.
Soft Swirl's top competitors based on customer cross-visitation are KFC (11.91%), McDonald's (9.42%), Cheezious (6.37%), Sweet Creme (5.26%), and Broadway Pizza (4.71%). This indicates that customers who visit Soft Swirl also frequently visit these fast-food and pizza chains.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Soft Swirl experiences peak traffic workload between 20:00 and 23:00 (8 PM - 11 PM), with the highest workload at 22:00 (10 PM) at 65.40%. The lowest traffic workload occurs between 3:00 and 10:00 (3 AM - 10 AM).
Consumer Segments help tailor marketing by understanding demographics, improving engagement and ROI.
Soft Swirl's customer base is predominantly women (88% affinity). Gen Z shows the highest affinity (246%), indicating a strong preference for Soft Swirl among this generation. Gen X affinity is 120%, while Gen Y is under-indexed at 85%.