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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Paratha performance in the Pakistan and how they change over time
See what factors influence Paratha performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Paratha' competitors in the Pakistan
An analysis of Paratha' competitors in the Pakistan
In Cafés & Restaurants
·Aug – Oct 25
Paratha is in the top 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Paratha's market performance is at the 78th percentile, indicating an average/above average market standing in the Cafe & Restaurants industry in Pakistan. This means Paratha captures more foot traffic than 78% of its competitors. Performance peers in the same percentile range include Domino's Pizza and Burger O'Clock.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts for market leadership.
Paratha's top competitors based on customer cross-visitation are Mei Kong (10.64%), KFC (10.36%), and Broadway Pizza (8.96%). This indicates that customers who visit Paratha also frequently visit these brands, suggesting they are direct competitors.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service during peak and off-peak hours.
Paratha experiences peak traffic workload between 21:00 and 23:00, with the highest workload at 64.84% at 23:00. The lowest traffic workload occurs between 5:00 and 7:00. This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for improved engagement and conversion rates.
Paratha's customer base shows a higher affinity towards women (65%) and Gen Y (107%). Gen X is under-indexed (51%) and Gen Z is slightly under-indexed (98%). This suggests marketing efforts should focus on attracting Gen X and Gen Z.