Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Pakistan and how they change over time
See what factors influence McDonald's performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Pakistan
An analysis of McDonald's' competitors in the Pakistan
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 17% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 83rd percentile, positioning it as an average/above average performer. This indicates a solid market standing relative to competitors. Performance peers in the adjacent percentile range include MEG and Paratha.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
KFC is the top competitor with a cross-visitation rate of 23.68%, indicating a significant overlap in customer base. Cheezious follows at 8.10%, suggesting it also attracts a notable portion of McDonald's customers.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
McDonald's experiences peak traffic workload between 6 PM and 9 PM, with the highest workload at 71.78% at 9 PM. The lowest traffic workload is between 4 AM and 6 AM.
Understanding consumer segments enables targeted marketing and product development for higher engagement.
Women are overrepresented among McDonald's consumers (66%), while men are also overrepresented (110%). Gen X shows high affinity (192%), while Gen Y (84%) and Gen Z (43%) are under-indexed.