Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Pakistan and how they change over time
See what factors influence McDonald's performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Pakistan
An analysis of McDonald's' competitors in the Pakistan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 84th percentile in Pakistan's Cafe & Restaurants industry, indicating an above-average market performance. This suggests a strong competitive position. Performance peers in a similar range include Tandoori Restaurant and Savour Foods.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's overall customer satisfaction in Pakistan is 66%, a slight decrease of 0.2 percentage points year-over-year. Sindh shows the highest satisfaction (71%), while Islamabad Capital Territory has the lowest (59%) with a significant decrease.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
McDonald's average check in Pakistan varies by region. Khyber Pakhtunkhwa leads with 3.4K PKR. Punjab and Islamabad Capital Territory both have 2.4K PKR, while Sindh has the lowest at 2.1K PKR. Overall average check data is not available.
Outlet count indicates market reach and brand accessibility, influencing market share and customer convenience.
McDonald's has 44 outlets in Punjab, representing the largest presence in Pakistan. Sindh follows with 22 outlets, Islamabad Capital Territory has 6, Khyber Pakhtunkhwa has 2, and Balochistan has 1.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's top competitors in Pakistan, based on cross-visitation, are KFC (22.72%), Cheezious (8.71%), and Savour Foods (5.26%). Domino's Pizza (3.60%) and Tehzeeb Bakers (3.29%) also show notable customer overlap.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
McDonald's in Pakistan experiences peak traffic between 7 PM and 9 PM, with the highest workload at 70.20% at 9 PM. Traffic is lowest in the early morning hours, indicating a need for adjusted staffing during off-peak times.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
McDonald's customer base in Pakistan shows a higher affinity towards women (63% affinity index) and Gen X (140% affinity index). Gen Y shows 94% affinity, while Gen Z is under-indexed at 20%.