Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Pakistan and how they change over time
See what factors influence McDonald's performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Pakistan
An analysis of McDonald's' competitors in the Pakistan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, reflecting its competitive strength and customer preference in the industry.
McDonald's in Pakistan holds a leading market position at the 99th percentile. This indicates McDonald's captures a significant share of customer traffic within the Cafe & Restaurants industry, outperforming most competitors. Performance peers in the same percentile range include The Carnivore, Mei Kong, Cheezious, Stone Ove. Pizza Valley, Savour Foods, and Tandoori Restaurant.
Competitor analysis identifies key players. Understanding cross-visitation patterns informs competitive strategies and reveals shared customer interests.
McDonald's in Pakistan sees significant cross-visitation with KFC (23.81%), indicating many customers visit both brands. Other notable competitors with cross-visitation are Cheezious (8.53%) and Savour Foods (6.37%). Smaller overlaps exist with Tehzeeb Bakers and Domino's Pizza (3.76% each).
Traffic workload shows peak hours. Identifying busy periods helps optimize staffing, manage resources and minimize wait times for better service.
McDonald's in Pakistan experiences peak traffic between 6 PM and 9 PM, with the highest workload around 9 PM (70.01%). Traffic is lowest in the early morning hours, suggesting operational adjustments for off-peak times.
Consumer segments inform marketing. Understanding gender and generational preferences is crucial for targeted campaigns and tailored product offerings.
McDonald's in Pakistan attracts a predominantly female audience, with women showing a high affinity (73%). Men are overrepresented (106%). Gen X shows very high affinity (142%), Gen Y affinity is slightly below the average (93%), while Gen Z affinity is lower (79%). These insights guide marketing and product strategies.