Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence OPTP performance in the Pakistan and how they change over time
See what factors influence OPTP performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
OPTP is in the top 1% of brands
Sample of brands in the same percentile
An analysis of OPTP' competitors in the Pakistan
An analysis of OPTP' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
OPTP, with a market performance percentile of 99, is a leading brand. This means OPTP captures a significant share of customer visits compared to peers like The Dome, Baranh, AlKhan, Tuscany Courtyard Islamabad, Yasir Broast, and The Coffee Bean & Tea Leaf.
Identifying competitors helps refine strategies to capture market share and understand the competitive landscape.
OPTP's top competitors based on customer cross-visitation are KFC (18.26%), McDonald's (15.53%), Cheezious (9.36%), Savour Foods (7.76%), and Broadway Pizza (6.85%), indicating shared customer base and competitive overlap.
Analyzing traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
OPTP experiences peak traffic workload between 6 PM and 9 PM, reaching a high of 64.75% at 9 PM. Traffic is minimal between 2 AM and 8 AM, indicating nighttime closure or reduced activity.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by tailoring messaging.
OPTP's customer base shows a higher affinity towards women (93%) compared to the average, while men are over-represented (102%). There is a high affinity for Gen Y (114%), while Gen X is under-indexed (76%).