Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence OPTP performance in the Pakistan and how they change over time
See what factors influence OPTP performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of OPTP' competitors in the Pakistan
An analysis of OPTP' competitors in the Pakistan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
OPTP is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
OPTP's market performance is at the 63rd percentile, indicating an average/above average market standing in Pakistan's Cafe & Restaurants industry. This means OPTP is ahead of many competitors. Performance peers in a similar range include Chai Chatt, Zoro Burger, Yasir Broast, MEG, Soft Swirl, and The Sicilian.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts.
OPTP's top competitors based on customer cross-visitation are KFC (14.32%), McDonald's (11.32%), Cheezious (8.08%), Broadway Pizza (7.62%), and Domino's Pizza (5.08%). This indicates that customers who visit OPTP also frequently visit these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
OPTP experiences peak traffic workload between 6 PM and 9 PM, with the highest workload at 66.82% at 9 PM. Traffic is minimal between 2 AM and 9 AM. This data helps optimize staffing during peak hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographic groups.
OPTP's customer base shows a high affinity towards women (85%) and men (104%). Gen X is overrepresented (135%), while Gen Y is slightly underrepresented (95%). This suggests targeted marketing towards Gen X and women may be effective.