Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence OPTP performance in the Pakistan and how they change over time
See what factors influence OPTP performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of OPTP' competitors in the Pakistan
An analysis of OPTP' competitors in the Pakistan
In Cafés & Restaurants
·Jul – Sep 25
OPTP is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
OPTP's market performance is at the 63rd percentile, indicating an average/above average market standing. This means OPTP attracts more customers than 63% of its competitors. Performance peers in the same percentile range include The Dome, Quilim Restaurant, Chai Chatt, Zoro Burger, Eggspectation, and The Sicilian.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. Higher satisfaction scores indicate stronger brand health.
OPTP's overall customer satisfaction is 70%, a 4.6 percentage point increase year-over-year, indicating improved customer perception. Punjab shows the highest satisfaction (77%), while Khyber Pakhtunkhwa shows the lowest (43%) with a decrease of 3.6 percentage points.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring this KPI helps optimize pricing and promotions for increased profitability.
The average check for OPTP varies by location. Punjab has the highest average check at 2.4K PKR. There is no growth value provided, so we can assume that the average check remained the same compared to the previous period.
Outlet count indicates brand reach and expansion. Tracking this metric informs strategic decisions about market penetration and growth opportunities.
OPTP has the most outlets in Punjab (29), followed by Sindh (17) and Islamabad Capital Territory (14). Balochistan and Khyber Pakhtunkhwa each have only 1 outlet, indicating potential areas for expansion.
Competitor analysis identifies key rivals and customer preferences, guiding competitive strategies and differentiation efforts to gain market share.
OPTP's top competitors based on cross-visitation are KFC (16.57%), McDonald's (12.43%), Cheezious (8.29%), Broadway Pizza (7.46%), and Savour Foods (5.80%). This indicates that customers who visit OPTP also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
OPTP experiences peak traffic between 6 PM and 9 PM (hod 18-21), with the highest workload at 65.48% at 9 PM (hod 21). Traffic is minimal between 3 AM and 8 AM (hod 3-8), suggesting these are off-peak hours.
Understanding consumer segments informs targeted marketing, tailoring strategies to resonate with specific demographics and maximizing engagement and conversion rates.
OPTP's customer base shows high affinity for women (94) and men (102). Gen Y (106) shows a higher affinity compared to Gen X (100). An affinity index above 100 indicates that the segment is overrepresented.