Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Pakistan and how they change over time
See what factors influence KFC performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Pakistan
An analysis of KFC' competitors in the Pakistan
In Cafés & Restaurants
·Aug – Oct 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
KFC in Pakistan holds a leading position, ranking in the top 1% (100th percentile). This signifies a strong market presence and high customer preference compared to its peers. McDonald's, Mei Kong, Cheezious, Ranchers, Stone Ove. Pizza Valley and Pizza Max are competitors in adjacent percentile ranges.
Identifying key competitors and cross-visitation patterns helps refine marketing strategies and understand customer preferences within the competitive landscape.
McDonald's is the top competitor for KFC in Pakistan, with a cross-visitation rate of 12.40%. Cheezious, Savour Foods, Domino's Pizza and Ranchers also compete for KFC's customer base. This indicates that customers who visit KFC also frequent these establishments.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and improve customer service during peak periods.
KFC in Pakistan experiences peak traffic between 7 PM and 9 PM, with the highest workload at 75.92% at 9 PM. Traffic starts increasing around 11 AM, peaks in the evening, and declines significantly after 10 PM. This data can inform staffing and operational decisions.
Understanding consumer demographics helps tailor marketing efforts and product offerings to specific groups, maximizing engagement and brand affinity.
Women (71%) are overrepresented among KFC's consumers in Pakistan, while men (109%) are underrepresented. Gen X (108%) and Gen Y (106%) show high affinity, while Gen Z (52%) is under-indexed. This suggests targeted marketing towards women and older generations may be effective.