Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Sodalicious performance in the United States and how they change over time
See what factors influence Sodalicious performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sodalicious' competitors in the United States
An analysis of Sodalicious' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Sodalicious is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Sodalicious has a Market Performance of 94, placing it in the leading position. This means that Sodalicious captures a significant portion of customer foot traffic compared to other Cafe & Restaurants brands in the United States. Performance peers include Off The Hook, Habanero Hots Restaurant, Yolk & Toast, Jerrrk Time Caribbean Cuisine Restaurant, Samburger Grill & Daiquiris to Go, and Sweet Savannah's of the Florida Keys, all with a market position of 94.
Customer Satisfaction reflects customer loyalty and overall brand perception, which are critical for sustainable growth and positive word-of-mouth.
Sodalicious' overall customer satisfaction (CSAT) is 56%, a decrease of 26.4 percentage points year-over-year. Arizona shows 60% CSAT with a decrease of 34.1 percentage points, while Utah has 55% CSAT, down 22.5 percentage points. This decline suggests a need to investigate and address factors impacting customer experience to improve satisfaction levels across locations.
Tracking the number of outlets indicates brand expansion and market penetration, reflecting business growth and geographic reach.
Sodalicious has 12 outlets in Utah and 2 in Arizona. The outlet count reflects Sodalicious' current market presence and distribution strategy in the United States, highlighting Utah as a key market.
Identifying key competitors helps understand the competitive landscape and benchmark performance against other brands in the industry.
The top competitors for Sodalicious, based on customer cross-visitation, are McDonald's (14.29%), Swig (9.52%), Del Taco (7.14%), Carl's Jr. (7.14%), and Sonic Drive-In (7.14%). This shows Sodalicious customers also frequent these establishments.
Analyzing traffic workload by hours helps optimize staffing, manage resources, and improve customer experience during peak times.
Sodalicious experiences peak traffic workload between 12 PM and 2 PM (hod 12-14), reaching approximately 54%. Traffic gradually increases from 8 AM, peaks in the early afternoon, and declines through the evening. This suggests optimizing staffing levels and promotions around lunchtime for maximizing sales.
Consumer segment insights enable targeted marketing by understanding demographics and preferences, leading to higher engagement and ROI.
Sodalicious' customer base shows a high affinity towards women (138 index) and Gen Y (124 index), which suggest a strong alignment with this demographic. Gen Z is also well-represented (101 index). Gen X (79 index) is under-indexed. These insights highlight the importance of tailoring marketing messages and product offerings to engage these key consumer segments effectively.