Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence SoBol performance in the United States and how they change over time
See what factors influence SoBol performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
SoBol is in the top 1% of brands
Sample of brands in the same percentile
An analysis of SoBol' competitors in the United States
An analysis of SoBol' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry, crucial for strategic decision-making.
SoBol's market performance is in the top 1% which indicates a leading position. This high percentile suggests a significant brand share and strong customer preference compared to peers like Bombay Garden - Cuisine of India, La Michoacana Premium, Flavor of Himalaya, Hyderabad Dum Biryani, Rise Cafe, and Koy Grill, all positioned within the same 99th percentile.
Customer satisfaction reflects customer loyalty and brand perception, directly impacting business growth and long-term sustainability.
SoBol's overall customer satisfaction is 89%, a slight decrease of 1.1 percentage points year-over-year. North Carolina shows the highest CSAT at 100%, while Florida has 99%, and New York is at 87%. The dynamic CSAT data shows fluctuations, with a high of 90.91% in May 2025 and a low of 86.21% in June 2025.
Average check provides insights into customer spending habits, informing pricing strategies and revenue optimization efforts.
SoBol's overall average check is $15.30, a decrease of 2.5% year-over-year. Florida has an average check of $15.60, while New York's is $14.70. The average check fluctuated between $15.53 in May 2025 to $14.63 in July 2025, revealing variations in customer spending habits during the period.
Number of outlets indicates brand reach and market penetration, critical for assessing expansion opportunities and market presence.
SoBol has a total of 47 outlets in the United States. New York has the highest number of outlets with 35, followed by Connecticut and Massachusetts with 3 each, and Florida with 2. North Carolina, New Jersey, Virginia and Pennsylvania each have 1 outlet. The data reveals a strong concentration in New York.
Identifying key competitors reveals competitive landscape and consumer choices, enabling strategic positioning and targeted marketing efforts.
SoBol's top competitors, based on cross-visitation, are McDonald's (6.52%), Dunkin' (5.07%), Starbucks (5.07%), Applebee's Grill + Bar (2.90%), and Texas Roadhouse (2.90%). These brands represent alternative choices for SoBol's customers, highlighting the competitive dynamics within the cafe and restaurant industry.
Understanding traffic workload by hours allows for optimized staffing and resource allocation, enhancing operational efficiency and customer experience.
SoBol's traffic workload peaks between 10:00 AM and 6:00 PM, with the highest traffic around noon (54.63%). Traffic is minimal during early morning hours and late evenings. The traffic data guides staffing and resource optimization to meet customer demand during peak hours.
Consumer segments by gender and generation inform targeted marketing, enabling personalized communication and product development strategies.
SoBol's customer base shows high affinity among women (125 index) and Gen Z (165 index), indicating these segments are overrepresented relative to the average consumer. Men (77 index) and Gen X (88 index) are underrepresented. Marketing and product strategies could focus on the preferences of Gen Z and women.