Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sneaky Pete's performance in the United States and how they change over time
See what factors influence Sneaky Pete's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Sneaky Pete's is in the lower 23% of brands
Sample of brands in the same percentile
An analysis of Sneaky Pete's' competitors in the United States
An analysis of Sneaky Pete's' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sneaky Pete's is in the lower 23% of brands, indicating a critically low market performance. This suggests the brand captures a smaller portion of customer traffic compared to competitors. Performance peers in the same range include Rainha Dos Queijos Restaurant, Tuscan Tavern & Grill, La Fonda Sports Bar, Victrola Coffee Roasters, Oak and Embers Tavern, and Chick & Ruth's Delly.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Sneaky Pete's overall customer satisfaction is 69%, a decrease of 5.2 percentage points year-over-year. This indicates a decline in customer happiness. In Alabama, the CSAT is also 69%, with a similar decrease of 5.2 percentage points. The trend shows fluctuating CSAT scores between 55.56% and 75% during the observed period.
Average check measures the typical amount spent per customer, reflecting pricing strategy and customer spending habits. It impacts revenue and profitability.
Sneaky Pete's average check is $12.2, a 4.3% increase year-over-year, suggesting customers are spending slightly more per visit. In Alabama, the average check is also $12.2, with no growth. The average check fluctuated between $11.5 and $12.62 during the observed period.
Number of outlets indicates brand reach and market presence. A larger number of outlets can lead to greater brand visibility and accessibility for customers.
Sneaky Pete's has 22 outlets in Alabama. This indicates the brand's physical presence and distribution within the state. There is no growth data available, so the change in outlet count cannot be determined.
Identifying top competitors helps understand the competitive landscape and benchmark performance. It informs strategies for differentiation and market share growth.
Sneaky Pete's top competitors based on customer cross-visitation are McDonald's (28.99%), Waffle House (17.39%), Jack's (15.94%), Burger King (14.49%), and Chick-fil-A (11.59%). This indicates that customers who visit Sneaky Pete's also frequently visit these fast-food and casual dining chains.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Sneaky Pete's experiences peak traffic workload between 8 AM and 12 PM, with the highest workload at 12 PM (58.65%). Traffic is significantly lower in the evening and overnight hours, with minimal activity between 10 PM and 4 AM. This data helps optimize staffing levels throughout the day.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning. Affinity insights reveal segment preferences and engagement levels.
Sneaky Pete's customer base shows a high affinity towards women (index 86) and men (index 114). Gen X (index 101) and Gen Y (index 108) are overrepresented, while Gen Z (index 83) is underrepresented. This suggests marketing should focus on Gen X and Y, while potentially re-evaluating strategies to attract Gen Z.