Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Smoor Lounge performance in the India and how they change over time
See what factors influence Smoor Lounge performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Smoor Lounge' competitors in the India
An analysis of Smoor Lounge' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Smoor Lounge is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smoor Lounge holds a leading position with a market performance percentile of 99 in the Cafe & Restaurants industry in India. This means Smoor Lounge captures a significant share of customer traffic. Performance peers in the same percentile range include Vishal Sandwich, Arabian Garden Seafood Restaurant, The Burgery In, Spicy Hut, The BBQ Industry, and Delhi Darbar Candolim.
Customer satisfaction is crucial as it directly impacts loyalty, repurchase rates, and positive word-of-mouth, influencing long-term revenue.
Smoor Lounge's overall customer satisfaction (CSAT) is 82%, a decrease of 8.1 percentage points year-over-year. Karnataka shows 83% CSAT with a decrease of 6.2 percentage points. Maharashtra shows 74% CSAT with a significant decrease of 16.3 percentage points, indicating potential areas for service improvement.
Average check is a key revenue indicator. It shows how much customers spend per visit, directly influencing overall sales.
The overall average check for Smoor Lounge is 707 INR, down 13.9% year-over-year. Maharashtra has the highest average check at 784.6 INR. Haryana has the lowest at 645.5 INR. Karnataka's average check is 697 INR. The decline suggests a need to analyze pricing strategies and customer spending habits.
Outlet count indicates brand reach and market penetration. More outlets can increase accessibility and overall revenue potential.
Smoor Lounge has 13 outlets in Karnataka, 9 in Maharashtra, and 1 in Haryana. Karnataka represents the highest concentration of outlets, indicating a strong presence in that state. The distribution reflects regional priorities and market opportunities.
Analyzing competitors helps identify market trends, benchmark performance, and refine strategies for competitive advantage and growth.
Smoor Lounge's top competitors based on customer cross-visitation are McDonald's (5.96%), Starbucks (4.91%), Social (4.56%), Adyar Ananda Bhavan - A2B (4.21%), and KFC (3.86%). This indicates customers who visit Smoor Lounge also frequent these establishments, providing insights into shared customer preferences.
Understanding traffic patterns helps optimize staffing, manage resources, and tailor promotions to match peak hours and customer demand.
Traffic workload at Smoor Lounge peaks between 17:00 and 20:00, reaching its highest at 20:00 (53.93%). The lowest workload occurs between 1:00 and 7:00. This highlights peak demand times for staffing and promotional efforts.
Understanding consumer segments allows targeted marketing, enhancing customer engagement and improving ROI by tailoring messaging to specific groups.
Women (112 index) and Gen Z (127 index) are overrepresented among Smoor Lounge customers, indicating a higher affinity. Men (96 index) and Gen Y (99 index) are slightly underrepresented. Gen X has an index of 103. The data enables refined marketing to these demographics.