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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Smoor Lounge performance in the India and how they change over time
See what factors influence Smoor Lounge performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Smoor Lounge is in the lower 44% of brands
Sample of brands in the same percentile
An analysis of Smoor Lounge' competitors in the India
An analysis of Smoor Lounge' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smoor Lounge's market performance is in the lower 44%, indicating a below average market standing. Performance peers in the same percentile range include: Hotel Aaradhya Veg Non Veg Family Restaurant, Tibrewala's Farm, Woktok Restaurant, Lakshyamm Veg Restaurant ECR, Hotel Kinara Grand, and The Bake Affair.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Smoor Lounge's overall CSAT is 82%, a decrease of 9 percentage points year-over-year. CSAT in both Maharashtra and Karnataka is 82%, with decreases of 6.8 and 10.1 percentage points, respectively. This indicates a decline in customer satisfaction across key locations.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify opportunities to increase revenue per transaction.
Smoor Lounge's overall average check is 791.7 INR, a slight decrease of 0.5% year-over-year. In Karnataka, the average check is 820.8 INR, showing no change. This suggests stable spending habits in Karnataka despite an overall decline.
Outlet count indicates brand reach and market presence. Tracking outlet distribution helps assess expansion strategies and identify potential growth areas.
Smoor Lounge has 15 outlets in Karnataka, 9 in Maharashtra, and 1 in Haryana. Karnataka represents the largest market for Smoor Lounge, while Haryana has a minimal presence. This highlights regional concentration.
Identifying top competitors through cross-visitation analysis helps understand customer preferences and competitive landscape, informing strategic positioning and marketing efforts.
Smoor Lounge's top competitors based on customer cross-visitation are Social (5.42%), Adyar Ananda Bhavan - A2B (4.93%), McDonald's (4.93%), KFC (4.43%), and Starbucks (3.94%). This indicates shared customer interest with these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and operational efficiency.
Smoor Lounge experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 18:00 (51.72%). Traffic is lowest in the early morning hours. This data informs staffing and promotional strategies.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, optimizing engagement and brand resonance with key demographics.
Smoor Lounge's customer base shows a high affinity for women (106 index) and Gen Z (123 index), indicating these segments are overrepresented. Gen Y is also overrepresented (103 index), while Gen X is underrepresented (78 index).