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See what factors influence Smithfield's Chicken'N Bar-B-Q performance in the United States and how they change over time
See what factors influence Smithfield's Chicken'N Bar-B-Q performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Smithfield's Chicken'N Bar-B-Q' competitors in the United States
An analysis of Smithfield's Chicken'N Bar-B-Q' competitors in the United States
In Cafés & Restaurants
·Jun – Aug 25
Smithfield's Chicken'N Bar-B-Q is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smithfield's Chicken'N Bar-B-Q is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates strong competitive positioning. Performance peers like Frenchy's, Russo's New York Pizzeria & Italian Kitchen, Ume Tea, Corky's Ribs & BBQ, Dairi-O, and Texas Steakhouse are in the same range.
Customer satisfaction (CSAT) reflects how pleased customers are with a brand's products and services, influencing loyalty and repeat business.
Smithfield's Chicken'N Bar-B-Q has a customer satisfaction rate of 79%, with a 0.9 percentage point increase year-over-year. This indicates improving customer sentiment. In North Carolina, the CSAT is also 79%, reflecting consistent satisfaction across its primary state.
Average check measures the typical amount customers spend per visit, reflecting pricing strategy and customer spending habits.
Smithfield's Chicken'N Bar-B-Q's average check is $18.90, a 4.8% increase year-over-year, suggesting higher customer spending. The average check in North Carolina is also $18.90. This indicates consistent spending habits across its locations.
Number of outlets indicates brand reach and market presence, crucial for accessibility and overall revenue generation.
Smithfield's Chicken'N Bar-B-Q has 39 outlets in North Carolina, showing its established regional presence and operational footprint.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and market positioning.
The top competitors for Smithfield's Chicken'N Bar-B-Q are McDonald's (18.99%), Bojangles (15.68%), Chick-fil-A (13.96%), Wendy's (9.78%), and Hardee's (8.35%). This cross-visitation data shows where Smithfield's customers also frequent.
Traffic workload by hour reveals peak and off-peak times, optimizing staffing and resource allocation for better service.
Smithfield's Chicken'N Bar-B-Q experiences peak traffic between 12 PM and 6 PM, with the highest workload at 1 PM (68.05%). There is minimal traffic before 10 AM and after 9 PM, allowing for targeted staffing and promotions during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing strategies and optimized product positioning.
Smithfield's Chicken'N Bar-B-Q's customer base shows high affinity with women (89%) and men (110%). Gen X is overrepresented (137%), while Gen Y (67%) and Gen Z (59%) are underrepresented. This data indicates the brand's varying appeal across generations.