Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Smithfield's Chicken'N Bar-B-Q performance in the United States and how they change over time
See what factors influence Smithfield's Chicken'N Bar-B-Q performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Smithfield's Chicken'N Bar-B-Q is in the lower 44% of brands
Sample of brands in the same percentile
An analysis of Smithfield's Chicken'N Bar-B-Q' competitors in the United States
An analysis of Smithfield's Chicken'N Bar-B-Q' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smithfield's Chicken'N Bar-B-Q's market performance is in the lower 44% of brands. This indicates a below average market standing compared to its competitors. Performance peers in the same percentile range include Texas Steakhouse, Ivar's Seafood Bar, Pier 88 Boiling Seafood & Bar, Cafe Mineiro Brazilian Steakhouse, Main Bird Hot Chicken, and Mountain House.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Smithfield's Chicken'N Bar-B-Q has an overall CSAT of 80%, with a 2.3 percentage point increase year-over-year. This indicates a positive trend in customer satisfaction. In North Carolina, the CSAT is also 80%, reflecting consistent satisfaction across locations.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions for increased profitability.
The overall average check for Smithfield's Chicken'N Bar-B-Q is $19.50, showing a 6.3% increase year-over-year. This suggests customers are spending more per visit. In North Carolina, the average check is also $19.50, indicating consistent spending across locations.
Outlet count indicates brand reach and market presence. Growth reflects expansion, while stability suggests market consolidation or strategic focus.
Smithfield's Chicken'N Bar-B-Q has 39 outlets in North Carolina. This indicates a focused presence within the state, suggesting a regional market strategy.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs strategies to attract and retain customers.
The top competitors for Smithfield's Chicken'N Bar-B-Q, based on customer cross-visitation, are McDonald's (20.04%), Bojangles (15.43%), Chick-fil-A (13.43%), Wendy's (9.22%), and Burger King (8.22%). This indicates that customers who visit Smithfield's also frequent these fast-food chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Smithfield's Chicken'N Bar-B-Q experiences peak traffic between 12 PM and 6 PM, with the highest workload around 1 PM (67.71%). Traffic is minimal during early morning hours. This data helps optimize staffing during peak times.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and brand relevance.
Smithfield's Chicken'N Bar-B-Q's customer base shows a high affinity towards women (index 93) and men (index 106). Gen X is overrepresented (index 138), while Gen Y (index 67) and Gen Z (index 68) are underrepresented, suggesting targeted marketing opportunities.