Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Smiley's Pizza Profis performance in the Germany and how they change over time
See what factors influence Smiley's Pizza Profis performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Smiley's Pizza Profis' competitors in the Germany
An analysis of Smiley's Pizza Profis' competitors in the Germany
In Cafés & Restaurants
·Jun – Aug 25
Smiley's Pizza Profis is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smiley's Pizza Profis holds the 48th percentile in Germany's Cafe & Restaurants industry, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Bäckerei Schollin, Tucher-Bräu am Opernhaus, Kazumi, SFIZIO, Dilgelay, and Najm Restaurant مطعم النجم.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. Monitoring CSAT is crucial for identifying areas for improvement.
Smiley's Pizza Profis has an overall customer satisfaction of 54%, a decrease of 3.1 percentage points year-over-year. Baden-Württemberg shows the highest CSAT at 66%, while Schleswig-Holstein experienced a significant drop. CSAT fluctuated between 42.73% and 61.81% during the reporting period.
Average check indicates customer spending per visit, influencing revenue. Tracking this metric helps optimize pricing and identify upselling opportunities.
The overall average check for Smiley's Pizza Profis is 18.40 EUR, a decrease of 0.9% year-over-year. Mecklenburg-Vorpommern has the highest average check at 21 EUR. The average check varied between 17.30 EUR and 19.38 EUR during the period.
Outlet count reflects market reach and brand presence. Monitoring distribution helps assess growth and identify expansion opportunities.
Smiley's Pizza Profis has the most outlets in Lower Saxony (20), followed by Schleswig-Holstein (16). Several states, including Hesse, Thuringia, Bavaria and Saxony-Anhalt, have only one outlet each. North Rhine-Westphalia, and Mecklenburg-Vorpommern have 4 outlets each.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts to attract customers.
McDonald's is the top competitor for Smiley's Pizza Profis, with a cross-visitation rate of 11.59%. Other significant competitors include Domino's Pizza (4.27%), Junge Die Bäckerei. (3.66%), Burger King (3.66%), and Subway (3.66%).
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Traffic workload for Smiley's Pizza Profis peaks between 11:00 AM and 10:00 PM, with the highest traffic around 7:00 PM (51.07%). Traffic is minimal between midnight and 10:00 AM.
Understanding consumer demographics enables targeted marketing, tailoring products and messaging to resonate with specific groups, enhancing engagement and conversion rates.
Women (93) and Men (104) affinity indexes show that men are slightly overrepresented compared to the average consumer. Gen Z (201) is highly overrepresented, Gen Y (121) is overrepresented, and Gen X (87) is underrepresented.