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Managing Partner, Global Business Development
See what factors influence Smiley's Pizza Profis performance in the Germany and how they change over time
See what factors influence Smiley's Pizza Profis performance in the Germany and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Smiley's Pizza Profis is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Smiley's Pizza Profis' competitors in the Germany
An analysis of Smiley's Pizza Profis' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the industry.
Smiley's Pizza Profis holds a leading market position in Germany's Cafe & Restaurants sector with a 99th percentile. This indicates a significant share of customer preference. Performance peers within the same percentile range include sushi böblingen Premium Kazumi & asiatisch restaurant, Bäcker Eifler, Yoko Sushi Lieferservice, Topgolf, Sportsbar Belfort 7, and Brauhaus FRÜH am Dom.
Customer satisfaction (CSAT) is crucial for assessing loyalty and identifying areas for service improvement, directly impacting revenue and brand perception.
Smiley's Pizza Profis' overall CSAT is 54%, a decrease of 2.2 percentage points year-over-year. Baden-Württemberg shows the highest CSAT at 63%, while Bremen has the lowest at 33%. Understanding regional CSAT variations is vital for tailored improvement strategies.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and potential for upselling to boost revenue.
Smiley's Pizza Profis' overall average check is EUR 18.4, down 0.9% year-over-year. Mecklenburg-Vorpommern has the highest average check at EUR 21.00. Analyzing regional variations helps optimize pricing and promotions.
Identifying top competitors and cross-visitation patterns reveals direct rivals and opportunities for competitive advantage and customer acquisition.
McDonald's is the top competitor with 11.59% cross-visitation from Smiley's Pizza Profis customers. Other significant competitors include Domino's Pizza (4.27%), Junge Die Bäckerei. (3.66%), Subway (3.66%) and Burger King (3.66%).
Analyzing consumer segments by gender and generation informs targeted marketing strategies, enhancing engagement and brand resonance.
Women are overrepresented with an affinity index of 89, while men shows 107. Gen X shows an affinity index of 83, Gen Y shows affinity of 126, and Gen Z shows 192. Smiley's Pizza Profis shows high affinity with Gen Z, meaning that this generation is more engaged with the brand compared to the average consumer.