Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Domino's Pizza performance in the Germany and how they change over time
See what factors influence Domino's Pizza performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 25% of brands
Sample of brands in the same percentile
An analysis of Domino's Pizza' competitors in the Germany
An analysis of Domino's Pizza' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Domino's Pizza's market performance is at the 75th percentile, indicating an average/above average market standing. This means Domino's is performing better than 75% of brands in the Cafe & Restaurants industry in Germany. Performance peers in a similar range include ALEX, Frittenwerk, Cafe Extrablatt, Rüyam Gemüse Kebab, and Hans im Glück.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. It's crucial for long-term success.
Domino's Pizza's overall customer satisfaction (CSAT) in Germany is 67%, a slight decrease of 1 percentage point year-over-year. Brandenburg shows the highest CSAT at 76%, while Saxony experienced a significant decrease. The CSAT trend fluctuated between 65.42% and 68.74% during the reporting period.
Average check reveals spending habits, influencing revenue strategies. Monitoring this KPI helps optimize pricing and promotions for profitability.
The overall average check for Domino's Pizza in Germany is 15.70 EUR, a 3.5% increase year-over-year. Bremen has the highest average check at 18.20 EUR. The average check trended between 15.01 EUR and 16.14 EUR during the reporting period.
Outlet count indicates market reach and expansion. Tracking this KPI informs strategic decisions about resource allocation and growth opportunities.
Domino's Pizza has the most outlets in North Rhine-Westphalia (64), followed by Lower Saxony (50). Mecklenburg-Vorpommern has the fewest outlets among the top 10 states listed (15). This distribution highlights key areas of operation and potential expansion opportunities.
Competitor analysis identifies key rivals and customer preferences, guiding competitive strategies and differentiation efforts for market leadership.
McDonald's (10.90%) and Burger King (6.72%) are the top competitors with the highest cross-visitation from Domino's Pizza customers. KFC, Subway and L'Osteria also attract Domino's customers, but to a lesser extent. This indicates shared customer bases and competitive overlap.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
Domino's Pizza experiences peak traffic workload between 11:00 and 21:00, with the highest activity around 17:00-19:00. Traffic is significantly lower during the early morning hours (0:00-9:00). This data informs staffing and operational adjustments.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Women show a high affinity (84%) towards Domino's Pizza, while men are over-indexed at 110%. Gen Z (146%) and Gen Y (129%) show the highest affinity, while Gen X is under-indexed (72%). This suggests targeted marketing towards younger generations and male consumers may be effective.