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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Shipley Do-Nuts performance in the United States and how they change over time
See what factors influence Shipley Do-Nuts performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Shipley Do-Nuts' competitors in the United States
An analysis of Shipley Do-Nuts' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Shipley Do-Nuts is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Shipley Do-Nuts' market performance is at the 59th percentile, indicating an average/above average market standing. This suggests a moderate level of customer preference compared to its peers. Performance peers in the same percentile range include Kyuramen, Tous Les Jours, Nan Xiang Soup Dumplings, True Food Kitchen, El Toro Loco Churrascaria, and Hutchins BBQ.
Identifying top competitors helps understand market dynamics and customer preferences, informing strategies to gain a competitive edge.
Shipley Do-Nuts' top competitors based on cross-visitation are McDonald's (19.42%), Whataburger (13.53%), Chick-fil-A (11.97%), Taco Bell (7.83%), and Sonic Drive-In (7.41%). These brands attract a significant portion of Shipley Do-Nuts' customers, indicating potential areas for competitive focus.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize customer service and sales.
Shipley Do-Nuts experiences peak traffic between 7 AM and 9 AM, with the highest workload at 8 AM (65.74%). Traffic is minimal between 8 PM and 4 AM. Staffing and resources should be optimized to handle the morning rush and minimize costs during off-peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing, improving engagement and brand affinity with specific groups.
Shipley Do-Nuts' customer base shows a high affinity towards women (index 97) and men (index 103). Gen X is overrepresented (index 113), while Gen Y (index 96) and Gen Z (index 90) are underrepresented. Marketing efforts could be tailored to better engage Gen Y and Gen Z.