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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Shipley Do-Nuts performance in the United States and how they change over time
See what factors influence Shipley Do-Nuts performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Shipley Do-Nuts is ahead of most brands
Sample of brands in the same percentile
An analysis of Shipley Do-Nuts' competitors in the United States
An analysis of Shipley Do-Nuts' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Shipley Do-Nuts' market performance is at the 57th percentile, indicating an average market standing. This means the brand performs better than 57% of its peers. Performance peers in the same percentile range include Urban Bird Hot Chicken, Gocha's Breakfast Bar, Adriatic Cafe Italian Grill, Aquarium Restaurant, Tous Les Jours, and Handel's Ice Cream.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term growth.
Overall customer satisfaction for Shipley Do-Nuts is 71%, a slight decrease of 0.3 percentage points year-over-year. Colorado shows the highest satisfaction at 88%, while Arkansas shows a decrease of 5.2 percentage points. The CSAT dynamic data shows fluctuations between 69.19 and 74.90 during the reporting period.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Shipley Do-Nuts is $11.10, a slight decrease of 0.1% year-over-year. Colorado has the highest average check at $14.70, while Arkansas has the lowest at $8.80. The average check dynamic data shows fluctuations between $10.72 and $11.46 during the reporting period.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Shipley Do-Nuts has 328 outlets in the United States, with the majority located in Texas (328). Arkansas has 32 outlets, followed by Mississippi with 9, Louisiana with 7, Tennessee with 6, Colorado with 4, Maryland with 3, and Florida, Oklahoma and South Carolina each with 2 outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
The top competitors for Shipley Do-Nuts, based on cross-visitation, are McDonald's (19.04%), Whataburger (13.46%), Chick-fil-A (10.55%), Taco Bell (6.58%), and Sonic Drive-In (6.45%). This indicates that customers who visit Shipley Do-Nuts also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Shipley Do-Nuts experiences peak traffic between 8 AM and 10 AM, with the highest traffic workload at 9 AM (65.25). Traffic is significantly lower during nighttime hours, with the lowest workload at 2 AM (0.22). This data helps optimize staffing and resource allocation throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Consumer segments show that women are slightly under-indexed (98) and men are slightly over-indexed (102) compared to the average consumer. Gen X is over-indexed (114), while Gen Y (94) and Gen Z (87) are under-indexed. This suggests a higher affinity for Shipley Do-Nuts among Gen X consumers.