Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Shipley Do-Nuts performance in the United States and how they change over time
See what factors influence Shipley Do-Nuts performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Shipley Do-Nuts' competitors in the United States
An analysis of Shipley Do-Nuts' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Shipley Do-Nuts is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference within the cafe & restaurant industry.
Shipley Do-Nuts is a leading brand with a market performance percentile of 99 in the United States. This indicates a very strong market standing, with the brand capturing a significant share of customer traffic compared to its competitors like Just Salad, Sushi Sake, Kingdom Sushi, Landshark Bar & Grill, Bruster's Real Ice Cream and Caribou Coffee, all positioned at the same high percentile.
Customer satisfaction is crucial because it shows how happy customers are, influencing loyalty, and impacting future sales growth and positive brand perception.
Shipley Do-Nuts has an overall customer satisfaction (CSAT) of 68%, a 1.9 percentage point increase year-over-year. States like South Carolina, Georgia, and Alabama show high CSAT scores (86%), while Arkansas has a slightly lower score with a decrease. The dynamic CSAT data shows some fluctuation between May and July 2025.
Average check reveals customer spending habits, crucial for pricing strategies and understanding revenue per transaction, directly impacting overall profitability.
The average check for Shipley Do-Nuts is $11.20, up 6.6% year-over-year. Colorado has the highest average check at $14.70, while Arkansas has the lowest at $8.40. The dynamic average check data shows slight fluctuations between May and July 2025. This average indicates money spent per client.
Outlet count indicates brand's reach and presence. Growth reflects expansion success, directly correlating to market share and accessibility for customers.
Shipley Do-Nuts has 307 outlets in Texas, making it the state with the highest number of locations. Arkansas has 31, followed by Mississippi and Louisiana with 8 each. Colorado has 4 locations. This distribution provides insights into the brand's geographical focus and market penetration.
Competitor analysis identifies key rivals, enabling strategic positioning and highlighting opportunities to differentiate and gain market share effectively.
Shipley Do-Nuts customers also frequently visit McDonald's (20.24%), Whataburger (15.11%), Chick-fil-A (11.24%), Taco Bell (7.73%), and Sonic Drive-In (7.73%). This cross-visitation data highlights Shipley's main competitors within the cafe & restaurant industry in the United States.
Traffic workload identifies peak hours, enabling optimal staffing and resource allocation, enhancing customer experience and operational efficiency.
Shipley Do-Nuts experiences peak traffic between 8 AM and 10 AM, with the highest traffic workload at 8 AM (64.66) and 9 AM (66.65). Traffic is significantly lower during nighttime hours, indicating the need for staffing adjustments based on hourly demand.
Consumer segments enable targeted marketing. Understanding gender and generational preferences improves ad relevance, boosting engagement and ROI effectively.
Shipley Do-Nuts shows a high affinity with women (95%), and men (104%). Gen X is overrepresented (114%), while Gen Y (95%), and Gen Z are underrepresented (65%). Index values indicate relative affinity, not segment size.