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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Shake Dog performance in the Ireland and how they change over time
See what factors influence Shake Dog performance in the Ireland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Shake Dog' competitors in the Ireland
An analysis of Shake Dog' competitors in the Ireland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Shake Dog is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand strength. A high percentile indicates customer preference and competitive edge in the Cafe & Restaurants industry.
Shake Dog holds a leading market performance position in Ireland's Cafe & Restaurants industry with a 99th percentile. This signifies a strong competitive standing, indicating that Shake Dog outperforms most competitors. Shake Dog's performance peers are The Quays Bar and Restaurant, Porterhouse, Bewley's, Esquires - The Organic Coffee Co, Wicklow Heather Restaurant, and Zaytoon.
Customer satisfaction (CSAT) is vital for loyalty and brand advocacy, directly impacting revenue and long-term success in the competitive market.
Shake Dog boasts an 83% overall CSAT, a 2.4pp increase year-over-year, indicating improved customer sentiment. Leinster shows the highest CSAT at 91%, though down -4.5pp. Connacht experienced significant growth, up 27.7pp to 88%. Munster lags at 76%, down -9.3pp. This data reveals regional differences in customer experience, highlighting areas for improvement.
Average check reveals spending habits, informing pricing strategies and menu optimization to maximize revenue per customer transaction.
Shake Dog's overall average check is EUR 16.5, a decrease of -2.7% year-over-year. Leinster leads with an average check of EUR 20.3. Connacht and Munster have lower average checks at EUR 15.8 and EUR 15.4 respectively. This highlights regional spending differences, suggesting tailored offerings might be beneficial.
Outlet count shows market penetration and brand reach, directly correlating with revenue potential and brand visibility in key regions.
Shake Dog has a total of 14 outlets in Ireland. Munster has the most locations with 8 outlets. Leinster and Connacht each have 3 outlets. This geographical distribution highlights Munster as a key region for Shake Dog, suggesting potential for expansion in Leinster and Connacht.
Competitor analysis identifies key rivals, informing strategies to differentiate and capture market share within the Cafe & Restaurants sector.
Shake Dog's top competitors based on customer cross-visitation are McDonald's (15.12%), Burger King (10.47%), Milano (5.81%), Supermac's & Papa John's (5.81%), and KFC (4.65%). This indicates that Shake Dog customers also frequent fast-food chains. Understanding these preferences is crucial for strategic positioning.
Traffic workload analysis informs staffing, inventory, and promotional strategies to optimize operations during peak hours.
Shake Dog experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload at 2:00 PM (57.24%). Traffic is minimal between midnight and 7:00 AM. This data allows for efficient resource allocation and targeted marketing efforts during peak times to maximize sales.
Understanding consumer segments allows tailored marketing, enhancing engagement and brand loyalty by addressing specific preferences.
Shake Dog's customer base is heavily skewed towards women, indicated by 84% affinity, and Men 111% affinity. Gen X has an affinity index of 163%, while Gen Y 90%. These affinity indexes reveal preferences among the consumer segments.