Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Ireland and how they change over time
See what factors influence McDonald's performance in the Ireland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the Ireland
An analysis of McDonald's' competitors in the Ireland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Ireland holds a leading position with a percentile of 100, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference compared to its peers like KFC (82), The Mezz Street Food (85), and Burger King (86).
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps identify areas for service improvement.
McDonald's overall CSAT in Ireland is 48%, a slight increase of 0.5 percentage points year-over-year. Ulster shows the highest CSAT at 68%, while Leinster has the lowest at 45%. The CSAT trend fluctuated between 46.03% and 51.89% from May to July 2025.
Average check (Avg Check) indicates customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
The overall average check for McDonald's in Ireland is 16 EUR, a 4.9% increase year-over-year. Ulster has the highest average check at 17.8 EUR, while Connacht has the lowest at 14.6 EUR. The average check varied between 15.34 EUR and 17.15 EUR from May to July 2025.
Outlet count reflects brand reach and market penetration. Monitoring outlet distribution informs expansion and resource allocation strategies.
McDonald's has the most outlets in Leinster (62), followed by Munster (26), Connacht (6), and Ulster (3). This distribution highlights Leinster as a key region for McDonald's operations in Ireland.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Supermac's & Papa John's (10.57%) are the top competitors for McDonald's in Ireland, based on cross-visitation. KFC (5.97%) and Burger King (5.41%) also show significant overlap in customer base.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource management to optimize customer experience.
McDonald's in Ireland experiences peak traffic workload between 12:00 PM and 2:00 PM, with the highest workload at 2:00 PM (72.94). Traffic is lowest between 3:00 AM and 5:00 AM.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographic groups for better engagement.
McDonald's customer base in Ireland shows a higher affinity towards women (77%) and men (117%). Gen X (125%) shows the highest affinity, while Gen Y (85%) and Gen Z (90%) are also represented.