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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Ireland and how they change over time
See what factors influence McDonald's performance in the Ireland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Ireland
An analysis of McDonald's' competitors in the Ireland
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants industry.
McDonald's holds a leading market performance position in Ireland with a percentile of 99, indicating it captures a significant share of customer traffic, surpassing most competitors. Performance peers in a similar leading percentile range include Supermac's & Papa John's, Andhra Bhavan, Burger King, Camile Thai, The Mezz Street Food, and Domino's Pizza.
CSAT reflects customer contentment, impacting loyalty and brand reputation. Higher scores often correlate with increased sales and positive word-of-mouth.
McDonald's overall customer satisfaction (CSAT) in Ireland is 47%, a 0.4 percentage point increase year-over-year. Ulster shows the highest satisfaction at 71%, with a notable increase of 16.4 percentage points. Connacht's satisfaction decreased slightly to 62%. Munster shows 56% and Leinster 44%.
Average check reflects spending per transaction, crucial for revenue. Monitoring this KPI helps understand customer spending habits and inform pricing strategies.
The average check for McDonald's in Ireland is 16 EUR, a 4.9% increase year-over-year. Ulster has the highest average check at 17.8 EUR. Munster is at 16.6 EUR, Leinster 15.9 EUR, and Connacht 14.6 EUR, signaling varied spending across regions.
Outlet count indicates market presence and accessibility. A broad network enhances brand visibility and customer convenience.
McDonald's has a significant presence in Ireland, with 62 outlets in Leinster, indicating strong market coverage. Munster has 26 outlets, Connacht 6, and Ulster 3, reflecting varied distribution across regions.
Competitor analysis identifies key rivals and their customer overlap. Understanding this landscape informs competitive strategies.
The top competitors for McDonald's in Ireland, based on cross-visitation, are Supermac's & Papa John's (10.45%), KFC (5.97%), Burger King (5.41%), Costa Coffee (4.23%), and Starbucks (3.48%). This shows where McDonald's customers also frequent, indicating direct competition.
Traffic workload by hour reveals peak times, helping optimize staffing and resource allocation for better service.
McDonald's in Ireland experiences peak traffic between 12:00 PM and 3:00 PM (hod 12-15), with the highest workload at 14:00 (73.72). Traffic gradually increases from 6:00 AM, peaking in the afternoon, then decreasing into the night, with lowest workload at 4:00 AM (2.74).
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on consumer characteristics.
McDonald's consumer base shows a high affinity with Women (78) and Men (115). Gen X consumers demonstrate the highest affinity (125), with Gen Y (85) and Gen Z (89) showing under-indexed engagement compared to average consumers.