Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Supermac's & Papa John's performance in the Ireland and how they change over time
See what factors influence Supermac's & Papa John's performance in the Ireland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Supermac's & Papa John's' competitors in the Ireland
An analysis of Supermac's & Papa John's' competitors in the Ireland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Supermac's & Papa John's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand strength and customer preference within the Cafe & Restaurants industry, crucial for strategic decision-making.
Supermac's & Papa John's holds a leading market performance percentile of 99 in Ireland's Cafe & Restaurants industry, placing it in the top 1%. This high percentile indicates a strong market presence and significant customer preference compared to its performance peers like McDonald's and Burger King, all positioned at 99 percentile, showing the intense competition at the top.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue within the Cafe & Restaurants sector.
Customer satisfaction for Supermac's & Papa John's in Ireland is at 69%, a decrease of 6.7 percentage points year-over-year. Across states, Ulster shows the highest CSAT (83%) despite a significant decrease, while Munster has the lowest (68%). The CSAT dynamic data indicates fluctuations between 66.04 and 71.63 during the observed period, suggesting variability in customer experience.
Average check (transaction value) reveals spending patterns and revenue potential, essential for profitability analysis in Cafe & Restaurants.
The overall average check for Supermac's & Papa John's in Ireland is 18.6 EUR, an increase of 9% year-over-year. Leinster has the highest average check at 20 EUR. The dynamic data shows average check values varying between 17.96 EUR and 19.45 EUR, indicating fluctuations in customer spending habits over the observed months.
Outlet count reflects market presence and accessibility, influencing brand reach and revenue potential in Cafe & Restaurants.
Supermac's & Papa John's has the highest number of outlets in Leinster (36), followed closely by Connacht (35) and Munster (31). Ulster has a significantly lower number of outlets (2), suggesting a limited presence in that region. This distribution highlights strategic focus and regional market penetration.
Identifying key competitors through cross-visitation analysis enables targeted strategies to enhance market share and customer loyalty in Cafe & Restaurants.
McDonald's is the leading competitor for Supermac's & Papa John's in Ireland, with a cross-visitation rate of 16.37%. Other significant competitors include KFC (5.07%), Burger King (4.68%), Costa Coffee (2.44%), and Starbucks (2.24%). This reveals the competitive landscape and shared customer base with these brands.
Understanding traffic workload patterns informs staffing, inventory, and marketing strategies, optimizing operations in the Cafe & Restaurants sector.
Traffic workload for Supermac's & Papa John's peaks between 12:00 PM and 6:00 PM, with the highest workload occurring at 5:00 PM (63.51). Activity is lowest in the early morning hours. This data suggests optimal staffing and resource allocation should align with these peak traffic periods to maximize efficiency.
Consumer segment analysis enables targeted marketing, enhancing relevance and engagement by tailoring strategies to specific demographic groups.
The consumer segments show that women affinity index is at 73 and men affinity index is at 118. Gen X affinity index is at 118, suggesting this generation is overrepresented. Gen Y affinity index is 81 and Gen Z affinity index is at 59, both showing lower-than-average engagement.