Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Supermac's & Papa John's performance in the Ireland and how they change over time
See what factors influence Supermac's & Papa John's performance in the Ireland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Supermac's & Papa John's' competitors in the Ireland
An analysis of Supermac's & Papa John's' competitors in the Ireland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Supermac's & Papa John's is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Supermac's & Papa John's holds a leading market performance percentile of 93 in Ireland's Cafe & Restaurants industry, placing it in the top 7% of brands. This indicates a strong market presence and high customer preference compared to competitors like KFC (82), The Mezz Street Food (85), Camile Thai (85), and Burger King (86).
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Supermac's & Papa John's overall CSAT is 70%, a decrease of 6.3 percentage points year-over-year. CSAT varies by region, with Ulster showing the highest satisfaction (83%) and Munster the lowest (67%). This decline suggests a need to address customer concerns to improve satisfaction levels across all regions.
Average check (transaction value) indicates spending habits and pricing effectiveness, influencing overall revenue and profitability.
The overall average check for Supermac's & Papa John's is 18.70 EUR, a 9.2% increase year-over-year. Leinster has the highest average check at 20.10 EUR. This increase suggests customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count reflects brand reach and market penetration, influencing accessibility and overall revenue potential.
Supermac's & Papa John's has the highest number of outlets in Leinster (39), followed by Connacht (36), Munster (32), and Ulster (3). This distribution indicates a strong presence in Leinster and Connacht, with opportunities for expansion in Ulster.
Identifying key competitors helps refine strategies, understand market dynamics, and improve competitive positioning.
McDonald's is the top competitor for Supermac's & Papa John's, with a cross-visitation rate of 16.13%. Other key competitors include KFC (5.12%), Burger King (4.55%), Costa Coffee (2.37%), and Starbucks (2.18%). This indicates a significant overlap in customer base with McDonald's.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Supermac's & Papa John's experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload at 2:00 PM (62.78%) and 5:00 PM (63.93%). This data suggests the need for increased staffing and resources during these peak hours to maintain service quality.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Women are overrepresented in Supermac's & Papa John's customer base (affinity index 75), while men are significantly overrepresented (affinity index 119). Gen X is overrepresented (affinity index 119), while Gen Y (affinity index 81) and Gen Z (affinity index 59) are underrepresented. This suggests a need to tailor marketing efforts to better engage younger generations.