Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Ireland and how they change over time
See what factors influence KFC performance in the Ireland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Ireland
An analysis of KFC' competitors in the Ireland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in Ireland is at the 82nd percentile, indicating an above average market standing. This means KFC captures more foot traffic than 82% of its peers. Performance peers in the adjacent percentile range include Milano and Mad Egg.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
KFC's overall customer satisfaction in Ireland is 68%, a 9.8 percentage point increase year-over-year. Ulster shows the highest satisfaction at 82%, while Munster lags at 57% with a decrease of 4.3 percentage points. This suggests regional differences in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The overall average check for KFC in Ireland is 22.2 EUR, a 3.6% increase year-over-year. Connacht has the highest average check at 31.1 EUR, while Ulster has the lowest at 18 EUR. This indicates regional variations in customer spending at KFC.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential.
KFC has the most outlets in Leinster (22), followed by Munster (7), Ulster (3), and Connacht (2). This distribution reflects KFC's strategic focus on Leinster, indicating higher investment and market penetration in that region.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's is the top competitor for KFC in Ireland, with a cross-visitation rate of 24.94%. Supermac's & Papa John's follow at 14.03%, then Burger King at 7.53%. This shows a significant overlap in customer base between KFC and these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service.
KFC's peak traffic workload in Ireland occurs between 11 AM and 8 PM, with the highest activity around 2 PM (67.40%). Traffic is minimal during early morning hours. This data helps optimize staffing levels to meet customer demand.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women (79%) are overrepresented among KFC's consumers in Ireland, with an affinity index of 85. Men are also overrepresented (116%). Gen Y (112%) shows a higher affinity, while Gen Z (64%) is underrepresented. This suggests targeted marketing towards women and Gen Y.
