Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Ireland and how they change over time
See what factors influence Burger King performance in the Ireland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Ireland
An analysis of Burger King' competitors in the Ireland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 14% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Ireland is at the 86th percentile, indicating an above-average market standing. This means Burger King captures more customer traffic than approximately 86% of brands in the Cafe & Restaurants industry. Performance peers in a similar range include The Temple Bar, KFC and Domino's Pizza.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Burger King's overall customer satisfaction in Ireland is 65%, a 6.1 percentage point increase year-over-year. Leinster shows higher satisfaction (66%) with an increase of 7.2 percentage points, while Munster shows lower satisfaction (57%) with a decrease of 3.5 percentage points. This suggests regional differences in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The overall average check for Burger King in Ireland is EUR 17.3, a 12.8% increase year-over-year. Connacht has the highest average check at EUR 17.7, while Munster has the lowest at EUR 16.4. Leinster's average check is EUR 17.4. The increase indicates customers are spending more per visit.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential.
Burger King has 41 outlets in Leinster, 6 in Munster, and 1 in Connacht, reflecting a strong presence in Leinster. The distribution of outlets impacts brand visibility and customer convenience across different regions in Ireland.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's is the top competitor with a cross-visitation rate of 19.64%, followed by Supermac's & Papa John's at 10.84%, KFC at 6.55%, Costa Coffee at 4.74%, and Starbucks at 3.61%. This indicates that a significant portion of Burger King's customers also visit these competing brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Burger King experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (71.85). Traffic is significantly lower during early morning hours. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, improving engagement and brand affinity.
Burger King's customer base shows a higher affinity towards women (87%) and men (110%). Gen X (115%) and Gen Z (116%) show high affinity, while Gen Y (92%) is under-indexed. This suggests targeted marketing strategies should consider these generational and gender preferences.