Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Ireland and how they change over time
See what factors influence Burger King performance in the Ireland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Ireland
An analysis of Burger King' competitors in the Ireland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King holds a leading market position in Ireland's Cafe & Restaurants industry with a 99th percentile ranking. This signifies a strong market presence, indicating high customer preference relative to peers like Andhra Bhavan, Camile Thai, Supermac's & Papa John's, The Mezz Street Food, McDonald's and Domino's Pizza.
Customer satisfaction reflects brand perception, impacting loyalty and future growth. Higher satisfaction generally correlates with increased sales and positive word-of-mouth.
Burger King's overall customer satisfaction in Ireland is 64%, a 4.8 percentage point increase year-over-year. Leinster shows a satisfaction of 65% with a growth of 6.1 percentage points, while Munster shows 56% with a decrease of 5.7 percentage points. It indicates a positive trend, though regional disparities suggest opportunities for improvement in Munster.
Average check reveals customer spending habits, affecting revenue. Monitoring this KPI helps optimize pricing, promotions and menu strategies for increased profitability.
Burger King's average check in Ireland is 17.3 EUR, reflecting a 12.8% increase year-over-year. Connacht shows 17.7 EUR average check, Leinster 17.4 EUR, and Munster 16.4 EUR. The data shows positive revenue per transaction trend across all locations. Connacht shows the highest average check.
Outlet count indicates market reach and accessibility, influencing brand visibility and potential customer base. More outlets can lead to greater brand awareness.
Burger King has 41 outlets in Leinster, 6 in Munster, and 1 in Connacht, reflecting varying levels of market saturation across Ireland's states. Most of the outlets are concentrated in Leinster. The data shows uneven distribution which can impact brand accessibility and revenue potential across regions.
Competitor analysis helps understand market dynamics, identify opportunities, and refine strategies. Cross-visitation reveals direct competition and shared customer base.
McDonald's (19.59%) is Burger King's top competitor in Ireland, based on cross-visitation data. Supermac's & Papa John's (10.81%), KFC (6.53%), Costa Coffee (4.73%), and Starbucks (3.60%) also capture a portion of Burger King's customer base, indicating shared consumer preference within the Cafe & Restaurants industry.
Traffic workload by hour reveals peak periods, enabling efficient resource allocation. Understanding customer flow helps optimize staffing and service to maximize sales.
Burger King's peak traffic workload in Ireland occurs between 12:00-17:00, with the highest activity around 13:00-15:00 (71.82% and 70.72%). This indicates the periods when staffing and resources should be maximized to efficiently handle customer demand. Night activity is critically low.
Understanding consumer segments allows tailored marketing, improving engagement. Affinity reveals which groups over-index, guiding targeted campaigns and product development.
Burger King's customer base in Ireland shows a high affinity among women (83%) and over-representation by Men(111%). Gen X (115%) and Gen Z (116%) also exhibit higher affinity. This data suggests targeted marketing efforts could focus on these demographics to maximize engagement and sales.