Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Sederhana performance in the Indonesia and how they change over time
See what factors influence Sederhana performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·May – Jul 25
Sederhana is in the top 1% of brands
Sample of brands in the same percentile
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Sederhana' competitors in the Indonesia
An analysis of Sederhana' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
Sederhana, with a market performance percentile of 99 in Indonesia's Cafe & Restaurants industry, is a leading brand. This position indicates strong customer preference and competitive strength compared to peers like Kampung Kecil Restaurant, Mie Gacoan Parung Raya, Wizzmie Lidah Kulon, CITARASA Steak Kaki Lima, Wizzmie Kota Blitar, and Mie Gacoan Tangsel - Jombang Ciputat, all within the same top percentile.
Customer satisfaction is vital for loyalty and growth. Tracking CSAT helps understand if customers are happy and identify areas for improvement.
Sederhana's overall customer satisfaction is 71%, a decrease of 3.8 percentage points year-over-year. Java shows 71% satisfaction (down 2.6pp), while Sumatra shows 67% (down 11.9pp). The trend from April to June 2025 indicates a recent dip, particularly in June, suggesting a need to investigate and address concerns in Sumatra.
Average check reflects spending per visit, indicating pricing strategy effectiveness and customer willingness to spend at the establishment.
Sederhana's overall average check is 75.6K IDR, a 5.1% increase year-over-year. Java shows 83.2K IDR, while Sumatra shows 58.2K IDR. The average check fluctuated between April and June 2025, with a peak in May. This suggests regional differences and potential seasonal variations in spending.
Outlet count indicates brand reach and expansion. It shows how widely available the brand is, influencing market share and accessibility.
Sederhana has 78 outlets in Java, 37 in Sumatra, 5 in Kalimantan, and 4 in Sulawesi. Java has the highest concentration, indicating its importance for the brand. Sumatra has less than half of Java locations.
Understanding competitors helps refine strategy. Knowing who else customers visit reveals direct competition and potential partnership opportunities.
Sederhana's top competitors based on customer cross-visitation are KFC (6.44%), Pizza Hut (5.66%), Starbucks (3.86%), McDonald's (2.96%) and Fore Coffee (2.57%). This indicates that Sederhana customers also frequent major fast-food chains and coffee shops.
Traffic workload patterns help optimize staffing. Understanding peak hours allows for efficient resource allocation to meet customer demand.
Sederhana's peak traffic workload occurs between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (65.65%). Traffic significantly decreases after 8:00 PM, reaching its lowest point between 3:00 AM and 5:00 AM. This data can inform staffing and promotional strategies.
Consumer segments inform targeted marketing. Understanding gender and generation demographics allows for tailored campaigns and product development.
Sederhana's customer base shows that women have a high affinity (60%), men are over-indexed (133%), meaning a significant higher relative representation. Gen X is highly over-indexed (230%), Gen Y is slightly under-indexed (89%), and Gen Z is under-indexed (42%).