Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sederhana performance in the Indonesia and how they change over time
See what factors influence Sederhana performance in the Indonesia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Sederhana is right in the middle
Sample of brands in the same percentile
An analysis of Sederhana' competitors in the Indonesia
An analysis of Sederhana' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Sederhana's market performance is at the 53rd percentile, indicating an average/above average market standing. This means Sederhana captures a moderate share of customer traffic compared to its competitors in Indonesia's Cafe & Restaurants industry. Performance peers in a similar range include Mie Gacoan Summarecon, Gyu-Kaku, Uncle Ming, D'COST, Wizzmie Sedati, and Mie Gacoan Majalengka.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Sederhana's overall CSAT is 73%, stable year-over-year. Sumatra shows the highest CSAT at 76% with a 6.1pp increase, while Sulawesi has the lowest at 47% with a significant decrease of -22.9pp. Java's CSAT is 73%, slightly down by -1.3pp. This indicates regional variations in customer experience, with Sumatra performing strongly and Sulawesi needing attention.
Average check (AvgCheck) measures the average spending per customer, crucial for revenue optimization and understanding customer spending habits.
Sederhana's average check is 82.3K IDR in Java and 72.7K IDR in Sumatra. Dynamic data shows fluctuations, with a peak around 85K IDR in July 2025. The absence of year-over-year delta data limits comparative analysis, but the regional values provide insight into spending patterns.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Sederhana has 75 outlets in Java, 37 in Sumatra, and 4 each in Kalimantan and Sulawesi. Java dominates the outlet distribution, suggesting a strong regional focus. The distribution across regions highlights areas of strength and potential expansion opportunities.
Identifying top competitors helps refine strategies, benchmark performance, and understand customer preferences within the market.
Sederhana's top competitors based on customer cross-visitation are McDonald's (8.41%), KFC (7.37%), Pizza Hut (6.93%), Solaria (3.69%), and Starbucks (3.24%). This indicates that customers who visit Sederhana also frequently visit these fast-food and casual dining chains, revealing direct competition for customer traffic.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak times.
Sederhana experiences peak traffic between 11 AM and 7 PM, with the highest workload around 1 PM (66.72%). Traffic is significantly lower during early morning hours (0-7 AM). This data informs staffing and resource allocation to meet customer demand effectively throughout the day.
Understanding consumer segments enables targeted marketing, personalized experiences, and optimized product offerings to maximize engagement.
Sederhana's consumer base shows a high affinity for Men (index 159) and Gen X (index 252), indicating these segments are overrepresented among its customers. Women have an index of 55, while Gen Y and Gen Z have indexes of 89 and 50 respectively, suggesting they are underrepresented. This data suggests marketing efforts should consider the preferences of Men and Gen X.