Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Second Cup Café performance in the Canada and how they change over time
See what factors influence Second Cup Café performance in the Canada and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Second Cup Café is ahead of most brands
Sample of brands in the same percentile
An analysis of Second Cup Café' competitors in the Canada
An analysis of Second Cup Café' competitors in the Canada
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Second Cup Café's market performance is at the 56th percentile, indicating an average/above average market standing. This means the brand is ahead of most competitors in attracting customer traffic. Performance peers in the same percentile range include August 8, Big Way Hot Pot, OEB Breakfast Co., Restaurant Normandin, Original Shawarma, and Benny&Co.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies.
Second Cup Café's top competitors based on customer cross-visitation are Tim Hortons (17.74%), McDonald's (12.38%), Starbucks (9.05%), A&W Canada (5.12%), and Subway (3.69%). This indicates a significant overlap in customer base, particularly with Tim Hortons and McDonald's.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Second Cup Café experiences peak traffic workload between 8 AM and 4 PM, with the highest traffic around 2 PM (58.05%). Traffic is significantly lower during the night, with the lowest workload around 3 AM (5.17%).
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Second Cup Café's customer base shows a high affinity towards women (index 105), indicating they are overrepresented compared to the average consumer. Men are slightly underrepresented (index 96). Gen X has a very high affinity (index 143), while Gen Y (index 87) and Gen Z (index 78) are underrepresented.