Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Second Cup Café performance in the Canada and how they change over time
See what factors influence Second Cup Café performance in the Canada and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Second Cup Café is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Second Cup Café' competitors in the Canada
An analysis of Second Cup Café' competitors in the Canada
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Second Cup Café's market performance is in the top 1% in Canada, indicating a leading position. This high percentile reflects strong brand preference and competitive advantage within the cafe & restaurant industry. Performance peers in a similar range include Wingstop, Zauq Mississauga, Silver Spoon, Mr.Sub, Symposium Cafe Restaurant, and Booster Juice.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, impacting loyalty and repurchase rates.
Second Cup Café's overall CSAT is 72%, up 4.5 percentage points year-over-year, showing improved customer happiness. Newfoundland and Labrador has the highest CSAT at 100%, while Manitoba stands at 84%. There is a customer satisfaction improvement trend throughout the observed period.
Average check reflects customer spending per visit, showing pricing strategy effectiveness and customer value perception.
The overall average check for Second Cup Café is CAD 11.4, a slight decrease of 0.2% year-over-year. Nova Scotia has the highest average check at CAD 16.2. The average check experienced growth during the observed period.
Number of outlets indicates brand reach and market presence, influencing accessibility and revenue potential.
Second Cup Café has 69 outlets in Ontario, the highest number in Canada. Alberta has 40, and Quebec has 34. This distribution highlights key markets for Second Cup within Canada and reflects where the brand has the greatest physical presence.
Identifying key competitors helps a brand understand its competitive landscape and refine strategies to gain market share.
Second Cup Café's top competitors based on customer cross-visitation are Tim Hortons (19.95%), McDonald's (12.34%), Starbucks (10.97%), A&W Canada (5.49%), and Subway (3.87%). Tim Hortons is the most frequently visited brand by Second Cup customers.
Traffic workload patterns reveal peak hours, aiding in staffing, inventory, and marketing optimization.
Second Cup Café experiences peak traffic between 8 AM and 4 PM, with the highest workload at 12 PM. Traffic is significantly lower during early morning hours (12 AM to 6 AM). Operational strategy should align with the pattern.
Understanding consumer segments allows for targeted marketing, enhancing relevance and campaign effectiveness.
Second Cup Café's consumer base shows a high affinity for women (index 99) and men (index 101). Gen X is overrepresented (index 119) while Gen Y is average (index 99) and Gen Z underrepresented (index 82), suggesting targeted marketing adjustments could improve Gen Z engagement.