Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Second Cup Café performance in the Canada and how they change over time
See what factors influence Second Cup Café performance in the Canada and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Second Cup Café is right in the middle
Sample of brands in the same percentile
An analysis of Second Cup Café' competitors in the Canada
An analysis of Second Cup Café' competitors in the Canada
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Second Cup Café's MARKET PERFORMANCE is at the 54th percentile, indicating an average market position. This means the brand's foot traffic is typical compared to other Cafe & Restaurants in Canada. Performance peers in the same percentile range include White Spot, OEB Breakfast Co., Fat Bastard Burrito Co., Mr.Sub, MR MIKES SteakhouseCasual, and Pizza 73.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT scores often correlate with business growth.
Second Cup Café's overall customer satisfaction is 75%, a 7.8 percentage point increase year-over-year. New Brunswick shows the highest CSAT at 83%, while Alberta shows the largest CSAT growth at 9.6 percentage points. Saskatchewan and Manitoba experienced CSAT decreases of 3.5 and 0.3 percentage points, respectively.
Average check reveals spending habits, informing pricing and menu strategies. Monitoring this KPI helps optimize revenue and understand customer value.
The average check for Second Cup Café is 11.9 CAD, a 7.7% increase year-over-year. Nova Scotia has the highest average check at 15.7 CAD. All locations show no growth in average check compared to the previous period.
Outlet count indicates brand reach and market presence. Tracking outlet distribution informs expansion strategies and market penetration effectiveness.
Second Cup Café has the most outlets in Ontario (74), followed by Alberta (39) and Quebec (36). Other provinces have significantly fewer outlets, with Newfoundland and Labrador having the fewest (2). There is no growth data available for the number of outlets.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs competitive strategies and market positioning.
Second Cup Café's top competitors based on cross-visitation are Tim Hortons (17.68%), McDonald's (11.42%), and Starbucks (8.76%). A&W Canada (3.76%) and Subway (3.29%) also see some cross-visitation from Second Cup customers.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours improves customer service and operational efficiency.
Second Cup Café experiences peak traffic workload between 9 AM and 4 PM, with the highest traffic around 1 PM (60.09). Traffic is significantly lower during early morning hours, indicating the need for adjusted staffing during those times.
Understanding consumer segments enables targeted marketing. Gender and generational insights inform personalized campaigns and product development.
Second Cup Café's customer base shows a higher affinity towards women (104 index) compared to men (97 index). Gen X shows the highest affinity (139 index), while Gen Y (91 index) and Gen Z (80 index) are under-indexed, suggesting a lower affinity compared to the average consumer.