Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mr.Sub performance in the Canada and how they change over time
See what factors influence Mr.Sub performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Mr.Sub' competitors in the Canada
An analysis of Mr.Sub' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Mr.Sub is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand share of foot traffic, reflecting its competitive strength and customer preference in the industry.
Mr.Sub's market performance is in the top 1%, positioning it as a leading brand. This percentile indicates a significant market share and strong customer preference relative to its competitors like Symposium Cafe Restaurant, OEB Breakfast Co., and Second Cup Café, which are within a similar range.
Customer satisfaction (CSAT) reflects brand health, highlighting customer loyalty and potential for organic growth and positive word-of-mouth.
Mr.Sub's overall customer satisfaction is 77%, a decrease of 5.3pp year-over-year. Saskatchewan shows high satisfaction (92%), while other provinces like Manitoba, Alberta and Ontario have lower scores. Customer satisfaction has increased during the observed period.
Average check (revenue per transaction) drives revenue. Analyzing this helps optimize pricing, menu offerings, and understand customer spending habits.
Mr.Sub's average check is 18.1 CAD, a 5.1% increase year-over-year. Ontario has the highest average check (18.4 CAD), while Saskatchewan's average check is lower (14.4 CAD). The average check amount has fluctuated in the observed period.
Outlet count indicates market reach and brand presence. Growth trends reveal expansion strategies and competitive positioning within the industry.
Mr.Sub has 172 outlets in Ontario, marking its largest presence. Other provinces, such as Alberta (19), Saskatchewan (16), Newfoundland and Labrador (3), Manitoba (2), British Columbia (2), Prince Edward Island (1), and Quebec (1), have fewer locations, revealing a concentration in Ontario.
Competitor analysis identifies key market rivals, revealing direct competition for customers and strategic areas for differentiation and market share growth.
Mr.Sub's top competitors are Tim Hortons (18.57%), McDonald's (13.19%), Subway (6.35%), Wendy's (5.70%), and A&W Canada (5.54%). This shows significant cross-visitation with these brands, indicating they attract similar customer bases.
Traffic workload by hour reveals peak operational demands. Optimizing staffing ensures quality service and customer satisfaction during busy times.
Mr.Sub's peak traffic workload occurs between 10 AM and 7 PM, with the highest activity around 12 PM and 1 PM (53.70% and 53.44%, respectively). Traffic workload is minimal between 1 AM and 5 AM.
Understanding consumer segments optimizes marketing. Affinity insights inform targeted strategies and enhance brand relevance for diverse customer groups.
Mr.Sub's customer base shows high affinity for women (80%) and men (114%). Gen X (126%) shows high affinity, while Gen Y (81%) is under-indexed. Gen Z (113%) also show high affinity for the brand.